First impressions count: why cardboard packaging has a big future in retail
Inside Retail
FEBRUARY 8, 2024
Usually – and especially for consumers shopping online – the first physical impression someone has of your brand is when they see it in its packaging. “So Get it right, and it is effectively free advertising that money cannot buy.” If you consider candles, for example, or homewares gift sets, they are often stocked on shelves in boxes.
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