Remove Advertising Remove Consumer Remove Gifts Remove Social Media
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First impressions count: why cardboard packaging has a big future in retail

Inside Retail

Usually – and especially for consumers shopping online – the first physical impression someone has of your brand is when they see it in its packaging. “So Get it right, and it is effectively free advertising that money cannot buy.” If you consider candles, for example, or homewares gift sets, they are often stocked on shelves in boxes.

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Is Jim’s Beauty set to flop like Harley-Davidson perfume – or could it be branding genius?

Inside Retail

It isn’t a joke, although it has been greeted on social media as one, and was once the plot of a TV comedy sketch. This has allowed them to undercut other brands and get more margin – a strategy that is paying off as consumers become more stretched, allowing Coles to increase home brand sales 9.4 per cent and Woolworths 7.8

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Bunnings axes the catalogue, but has it made a huge mistake?

Inside Retail

Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix, as the last vestiges from the print era continue to crumble in an increasingly pixelated consumer market. Notably, several don’t even have a brick-and-mortar shopfront, Zhang says. “As

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Social creatures: How Alya Skin built their brand on Instagram

Inside Retail

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Here, the founders share their social media secrets and the new platforms that are proving fruitful for the brand. Our database has since continued to grow and grow over the years.

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As France weighs fast-fashion ban, is the circular economy the future of retail?

Inside Retail

Key measures include a ban on advertising for cheap textiles and an environmental charge on low-cost items. According to Roy Morgan data, the attitude of Australian consumers is shifting towards the circular economy with 34 per cent of Australians both buying and selling second-hand items.

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Retail appointments of the week

Inside Retail

Recupero, who was previously chief financial officer of Amazon’s North American consumer business, will be replaced by Chief Accounting Officer Diana Saadeh-Jajeh. Australian gift-delivery retailer LVLY names new CEO. Founded by Hannah Spilva and Verity Tuck in 2014, LVLY provides gift delivery services in Australia.

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5 Steps to Boost Sales This Mother’s Day

Snap Retail

According to the National Retail Federation, last year consumers were estimated to spend a total of $26.7 billion on gifts for mom. The top categories for Mother’s Day purchasing & celebration plans include jewelry, special outings, gift cards, and flowers. Advertise your offer. Tie in the meaning of Mother’s Day.