Inside Retail

JUNE 28, 2022

Iconic Australian retailer Country Road has taken an innovative tech-led approach to maximising gift sales. Gift Flick is an e-commerce plug-in that enables consumers to virtually send any product or gift voucher in an e-tailer’s store. An end to order deadlines for online gift shopping.

Gifts 246

Gifts Perspective Advertising Consumer 246

Inside Retail

FEBRUARY 8, 2024

Usually – and especially for consumers shopping online – the first physical impression someone has of your brand is when they see it in its packaging. “So Get it right, and it is effectively free advertising that money cannot buy.” If you consider candles, for example, or homewares gift sets, they are often stocked on shelves in boxes.

Social Media 279

Social Media Gifts Display Marketing 279

Inside Retail

NOVEMBER 1, 2022

Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix, as the last vestiges from the print era continue to crumble in an increasingly pixelated consumer market. Notably, several don’t even have a brick-and-mortar shopfront, Zhang says. “As

Social Media 130

Social Media Advertising Marketing Perspective 130

Retail Focus

DECEMBER 12, 2023

Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. These windows become a bridge, connecting consumers to the essence of the brand in a way that transcends the transactional nature of commerce.

Art 264

Art Display Light Curate 264

Inside Retail

JUNE 6, 2022

The Australia Project, a research piece The Lab conducted, which analysed 150,000 pieces of content with artificial intelligence, found 80 per cent of Australians reckon businesses should be “doing good” And research by McCrindle tells us 57 per cent of consumers have increased engagement with organisations that behave ethically.

Advertising 130

Advertising Marketing Perspective Gifts 130

RetailMinded

AUGUST 11, 2022

A core focus of the conversations will revolve around technology, with a vast range of discussions to take place including consumer influences, economic impact, online marketplaces, social media advertising and marketing, post purchase experiences and more. Categories at NY NOW include housewares, gifts, fashion, and gourmet edibles.

Social Media 98

Social Media Perspective Gifts Advertising 98

Retail Bound

JANUARY 24, 2023

Here is our 2023 PR trends forecast: AFFILIATE MARKETING The gift guide climate really evolved this year with affiliate links and/or major online retailer availability becoming a requirement for coverage in several of the top-tier publications. e-commerce) in getting people to spend money on consumer goods and services. says Tana.

Advertising 52

Advertising Social Media Gifts Form 52