Inside Retail

JULY 7, 2022

Australian gift-delivery retailer LVLY names new CEO. Australia’s gift delivery retailer LVLY has appointed its advisor, David Robinson, as the new CEO as co-founder Hannah Spilva joins Limitless Technology Group. Founded by Hannah Spilva and Verity Tuck in 2014, LVLY provides gift delivery services in Australia.

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Inside Retail

NOVEMBER 21, 2023

Away from their physical stores, they are offering telehealth , insurance , mobile phone plans , gift cards , and deliveries at work. This has allowed them to undercut other brands and get more margin – a strategy that is paying off as consumers become more stretched, allowing Coles to increase home brand sales 9.4 per cent and Woolworths 7.8

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Inside Retail

MAY 7, 2024

Stores are syncing product releases and advertising campaigns to calendar events, meanwhile, consumers are planning their purchases to the retail calendar. Inside Retail spoke to Dr Jason Pallant, RMIT senior marketing lecturer, to unpack how retail became reliant on event-based sales and strategies to regain year-long stability.

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Inside Retail

FEBRUARY 8, 2024

Get it right, and it is effectively free advertising that money cannot buy.” If you consider candles, for example, or homewares gift sets, they are often stocked on shelves in boxes. If they are packed in nice boxes which make them look and feel more expensive, people are more likely to be receptive, especially for gifting.”

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Inside Retail

MARCH 15, 2023

Kmart is supporting its charity partner The Salvation Army, donating $50,000 in Kmart gift cards and $25,000 of products to help support cyclone-affected communities. Through this initiative, customers can donate directly, or redeem or gift a service at a later date. At this stage, this is the crux of the initiative,” she said.

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Inside Retail

MARCH 15, 2023

Kmart is supporting its charity partner The Salvation Army, donating $50,000 in Kmart gift cards and $25,000 of products to help support cyclone-affected communities. Through this initiative, customers can donate directly, or redeem or gift a service at a later date. At this stage, this is the crux of the initiative,” she said.

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Inside Retail

APRIL 26, 2024

Key measures include a ban on advertising for cheap textiles and an environmental charge on low-cost items. This week, France announced legislation to “limit the excesses of ultra-fast fashion”. While the proposed laws need to pass a vote in France’s senate, they signal an increased need for focus on sustainability in the retail industry.

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Inside Retail

SEPTEMBER 11, 2021

‘Small Gestures’ is a feature that allows TikTok users in the US to send promotional gifts and treats to their contacts. The idea was inspired by a social gifting ritual popularly practiced in China and is intended to help users feel connected with friends and family during the pandemic.

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Inside Retail

NOVEMBER 6, 2022

When is it too early to advertise Christmas products in store? We’ve also noticed an increase in advertising for big sale events including Black Friday, Cyber Monday, Click Frenzy, and even Afterpay Day. Depending on who you ask, you’ll get very different answers.

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Inside Retail

SEPTEMBER 30, 2022

Simultaneously, Yd has launched a Willy Wonka-esque promotion that will see over 100 suits given away to customers who locate golden tickets in stores, as well as via outdoor advertising. The menswear business will share the location of one of its billboards through its social channels, andhang a new suit off the bottom of the billboard.

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Inside Retail

NOVEMBER 1, 2022

Following this review, we’ve decided to move to a fully digital version of the catalogue in both Australia and New Zealand, which will kick off with a Christmas gift guide special ahead of the festive season,” Tucker reportedly wrote in a letter to suppliers. “We

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Inside Retail

APRIL 8, 2024

Charlotte Blakeney built the cult jewellery label By Charlotte from the ground up following a successful 20-year career as a makeup artist in fashion and advertising. It’s been so successful because it truly is the perfect gift to mark new beginnings and milestones, or remind a loved one of the light at the end of the tunnel.

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Inside Retail

JANUARY 26, 2023

Research this with current employees and include feedback in your ad; Advertise to your target market Sell your organisation as a great place to work. Help shape recruitment with a marketing approach: Create an offer that describes the job plus business culture; If your business already has a ‘great culture’ how do you prove this?

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Hunton Andrews Kurth

JANUARY 27, 2022

million to settle charges that it failed to properly notify consumers of late shipments and give them the chance to cancel their orders, and that it illegally used gift cards to compensate consumers for unshipped merchandise instead of providing refunds. In 2020, the company paid $9.3

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Inside Retail

AUGUST 2, 2023

Carried out by an activist group called the Barbie Liberation Organization , the campaign included a series of false news releases and advertisements purporting to be from toy giant Mattel. The new range of Barbie dolls was claimed to be compostable and made with organic materials, including mushrooms, algae and clay.

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Contra

NOVEMBER 17, 2023

Janet Wardley, Head of Visual Display, crafted a visual feast that was both mesmerising and eye-catching, ensuring that the windows were filled with angular mirrored screens, oversized sparkling stars, and the most wonderful gifting ideas to help customers get into the Christmas spirit.

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Inside Retail

JUNE 6, 2022

NRMA has become known for empathetic treatment of its customers, reflected through its advertising campaigns. Far from a budget brand in the insurance category, its members are open to paying a little more for a higher level of service that includes giving new home insurance customers a fire blanket – a gift with purpose.

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Inside Retail

OCTOBER 27, 2021

MB & JH: When we launched our brand, we gifted our mask to 1000 micro-influencers on Instagram to give their feedback on the product. We have a large social following on Instagram, an exclusive Facebook community, and run paid social advertising on Facebook and Instagram.

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Retailing Insight

JANUARY 9, 2023

L et’s face it, the past several years have been challenging for retail owners and managers of bookstores, mind-body-spirit boutiques, gift stores, and most retail businesses. Many are looking for new or improved ways to manage and promote their brands, business, and product lines while dealing with smaller marketing and advertising budgets.

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Inside Retail

JUNE 22, 2021

The Australia-based website offers fashion, footwear, homewares, garden, health, food, liquor and gifts, with brands and products selected by the Starts at 60 team to meet older shoppers’ needs. They have more time on their hands to be ‘entertained’, and a bigger family and friends circle to buy gifts for.

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Inside Retail

MAY 14, 2023

While the realities of motherhood are much more widely shared today online and on social media, the representation of mothers in advertising has largely gone unchanged since the 1950s.

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Snap Retail

MARCH 22, 2021

billion on gifts for mom. The top categories for Mother’s Day purchasing & celebration plans include jewelry, special outings, gift cards, and flowers. Advertise your offer. Use email templates that allow you to create easy gift guides, promote coupons, or allows customers to checkout in a few clicks. Make it easy.

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Retail Bound

JANUARY 24, 2023

Here is our 2023 PR trends forecast: AFFILIATE MARKETING The gift guide climate really evolved this year with affiliate links and/or major online retailer availability becoming a requirement for coverage in several of the top-tier publications. This year, Babylist created a VR-ready shoppable gift guide. It is disheartening!”

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Inside Retail

JUNE 1, 2022

This is something that retailers can easily begin implementing onto their websites, advertising, and store signage. When a business is organising office Christmas gifts, it could buy from an Aboriginal producer, for example. But, there are restrictions on who can do which.

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RetailMinded

AUGUST 11, 2022

A core focus of the conversations will revolve around technology, with a vast range of discussions to take place including consumer influences, economic impact, online marketplaces, social media advertising and marketing, post purchase experiences and more. Categories at NY NOW include housewares, gifts, fashion, and gourmet edibles.

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Inside Retail

APRIL 25, 2021

Other flagships followed as far afield as Tokyo, Milan, Paris, Madrid and Singapore – although advertising in the latter market quickly fell foul of guidelines on decency. This included the images on in-store photos, gift cards and shopping bags. Abandonment of sexualised marketing.

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Inside Retail

APRIL 19, 2022

Most retailers tend to focus on the top of the funnel: on their return on advertising. Send a little gift with it to show the purchase is appreciated. Customers, not profits, need to be at the centre of a retailer’s business if they hope to succeed. That’s not the future of retail,” Newman said at Retail Fest earlier this month.

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Inside Retail

APRIL 4, 2024

Another problem the Safely team has been trying to resolve is the issue of advertising their products. Currently, Safely is able to ship to 46 states within the US, excluding Alaska, Hawaii, Massachusetts and New York.

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RetailMinded

JULY 9, 2021

This may mean selling your product and offering their gifts and the like. You can also set up paid advertising campaigns or test different advertising solutions. Thus, you can identify a charity with values that are aligned to yours so that you don’t lose out on those customers who are socially alert. Think Influencer Marketing.

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CAAD

DECEMBER 3, 2020

Thus, an example of this is Sephora’s Gift Factory , a service to personalize gifts. La Gift Factory © Copyright. In this way, digital signage offers us the benefits of digital advertising and more conventional advertising. More space for assortment. Digital Signage.

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Retail Bound

NOVEMBER 9, 2021

The Launchpad Agency explains the importance of a Kickstarter advertising strategy and tells ways to promote a campaign. It is due to price and advertising. You can give gifts to donors who offer a decent amount to your campaign. Why Do Some Kickstarter Campaigns Succeed and Others Fail.

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Retail Focus

DECEMBER 12, 2023

Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. Christmas windows, with their artful displays and thematic storytelling, serve as powerful emotional touchpoints.

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Trade Show Booth Companies - Trade Group

MARCH 4, 2024

Marketing professionals (like myself) are tempted to forget this when analyzing the primary audience through the lens of statistics—we start feeling we somehow know exactly what they want and think we can get away with cheesy sales tactics or gimmicky advertising. Flipping this script begins with a strategic message informed by research.

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CRP

JANUARY 27, 2023

Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. Gift with Purchase: Influencers love a good gift in their PR box – heck, we all do! Image Courtesy: MM.LaFleur 3.

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Trade Group

AUGUST 18, 2021

Everyone Loves Gifts. Complimentary gifts are the most prevalent method for attracting audiences, generating leads, and improving brand recall. Two, it’s deceptive advertising. Giveaways range from posters, keychains, and mugs to iPads, camcorders, and power banks. For starters, it is costly.

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RetailMinded

AUGUST 30, 2022

Overwhelming excitement and anticipation emerged from you as you prepared to open your gifts. With unboxing videos playing such an essential role in brand consciousness and advertising, it’s easy to see why putting your product in a simple, boring box with a label and some bubble wrap may be counterproductive.

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Trade Show Booth Companies - Trade Group

MAY 20, 2022

From there, continue your research by… Visiting the shows’ website Downloading their prospectus if they have one Rea their “why exhibit” section Interview show management, asking them about latest show stats, their outreach/advertising and promotions to attract new attendees. What was the last gift you remember receiving?

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