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Apac’s dominance in mobile gaming is an opportunity for marketers: report

Inside Retail

Singapore, Indonesia and Japan drove the most organic gaming app installations, while South Korea had the highest median advertising revenue per mile, followed by Japan and Singapore. She sees a significant opportunity for marketers to explore this space, as generative AI tools are also making advertising more performance-driven.

Marketing 130
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5 Marketing Strategies To Help You Find New Customers

RetailMinded

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. This may mean selling your product and offering their gifts and the like. With so many people yet to return to in-person shopping, you want to incorporate influencer marketing in your strategies.

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Is Jim’s Beauty set to flop like Harley-Davidson perfume – or could it be branding genius?

Inside Retail

This has allowed them to undercut other brands and get more margin – a strategy that is paying off as consumers become more stretched, allowing Coles to increase home brand sales 9.4 Away from their physical stores, they are offering telehealth , insurance , mobile phone plans , gift cards , and deliveries at work.

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Harnessing Pallet Skirts for Club Store Success

Creative Displays Now

It advertises your products while concealing an otherwise unsightly display base. Large-format advertising: Printed pallet skirts are similar to billboards, providing a large-scale advertising format. Accelerated product sales: The combination of effective product placement and attractive advertising helps to boost sales.

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10 workplace culture secrets revealed

Inside Retail

Research this with current employees and include feedback in your ad; Advertise to your target market Sell your organisation as a great place to work. Measure results and continually review your programs and strategies with a future focus. Make surveys mostly multiple choice and ask for honest responses.

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How retail can break free from the event calendar, but not before Mother’s Day

Inside Retail

Stores are syncing product releases and advertising campaigns to calendar events, meanwhile, consumers are planning their purchases to the retail calendar. Inside Retail spoke to Dr Jason Pallant, RMIT senior marketing lecturer, to unpack how retail became reliant on event-based sales and strategies to regain year-long stability.

Consumer 147
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First impressions count: why cardboard packaging has a big future in retail

Inside Retail

Get it right, and it is effectively free advertising that money cannot buy.” Jurcic counsels that the way goods are delivered to stores and displayed on shelves in boxes should be an important component of your brand’s overall marketing strategy. “If So this is an incredibly valuable opportunity to wow people.