Remove Advertising Remove Gifts Remove Social Media Remove Strategy
article thumbnail

Social creatures: How Alya Skin built their brand on Instagram

Inside Retail

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Here, the founders share their social media secrets and the new platforms that are proving fruitful for the brand. Our database has since continued to grow and grow over the years.

article thumbnail

Is Jim’s Beauty set to flop like Harley-Davidson perfume – or could it be branding genius?

Inside Retail

It isn’t a joke, although it has been greeted on social media as one, and was once the plot of a TV comedy sketch. This has allowed them to undercut other brands and get more margin – a strategy that is paying off as consumers become more stretched, allowing Coles to increase home brand sales 9.4 per cent and Woolworths 7.8

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Marketing Strategies To Help You Find New Customers

RetailMinded

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. This may mean selling your product and offering their gifts and the like. With so many people yet to return to in-person shopping, you want to incorporate influencer marketing in your strategies.

article thumbnail

First impressions count: why cardboard packaging has a big future in retail

Inside Retail

Over the past few years, there has been a dramatic increase in live streamers and individuals alike recording or broadcasting the unboxing experience of online purchases and sharing the excitement of their purchase on social media. “It Get it right, and it is effectively free advertising that money cannot buy.”

article thumbnail

As France weighs fast-fashion ban, is the circular economy the future of retail?

Inside Retail

Key measures include a ban on advertising for cheap textiles and an environmental charge on low-cost items. But, with an aggressive spend on social media, they are hard to ignore. Review your sustainability strategies. This week, France announced legislation to “limit the excesses of ultra-fast fashion”.

Fashion 162
article thumbnail

Buckle Up, Retailers: Strategies For Growth During The Most Frugal Holiday Season Ever

RetailMinded

The most resilient retailers will keep a cool head by adopting a multitude of strategies, like the ones below, to target and retain customers, perform great customer service, keep sales moving and cash flow healthy. . The old school marketing strategies for customer acquisition still work, but costs have exploded in recent years.

article thumbnail

Are You Treating Attendees Like Morons?  

Trade Show Booth Companies - Trade Group

Marketing professionals (like myself) are tempted to forget this when analyzing the primary audience through the lens of statistics—we start feeling we somehow know exactly what they want and think we can get away with cheesy sales tactics or gimmicky advertising. Here’s a fairly standard procedure: Enter last year’s event hashtag (e.g.,