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As budgets tighten, Aussie gift-givers are seeking more personalisation

Inside Retail

Times might be tough for the average Australian – with research showing nine out of 10 consumers will seek better deals this Christmas – but they’re still planning to give gifts. They’re interested in the wrapping of the gift item, and they’re interested in how they can personalise the delivery mechanism,” says Marsh.

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“The goal is to be in thousands of retailers”: Edible Blooms’ expansion strategy

Inside Retail

“You could say we’re like a florist, but you get to eat our bouquets when they arrive, so it’s a product that combines the best of gift-giving and floral giving in one delivery,” Edible Blooms co-founder and managing director, Kelly Jamieson, said. Strawberries are dipped in chocolate and presented in a gift box. “We

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Survey: How Australians are changing their gift-giving plans pre-Christmas

Inside Retail

Times might be tough for many Australians right now, but when it comes to gift-giving consumers will still be spending this year – however, they will be very focused on value. On the flip side, recipients may grapple with similar emotions when presented with gifts during a period of high living costs,” the report finds.

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Flowers and sex toys: How retailer LVLY does gifting differently

Inside Retail

After LVLY co-founder Hannah Spilva came to Australia, she turned her desire to connect with her own friends and family back in the UK into a thriving flower-and-gift business. Now, fresh off the launch of a new, locally sourced specialty line, she talks pandemic gift-giving, thoughtful marketing and the power of spreading joy.

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How luxury gifting company Venus et Fleur is disrupting flower retail

Inside Retail

The entrepreneurial couple spoke with Inside Retail about launching their luxury gifting company , plans for building up the brand in the year ahead, and how they maintain a peaceful work-life balance. Our priorities are building out more brand awareness, and storytelling along with our brand strategy. SBC: Our focus is our brand.

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Gamification can revolutionise retailers’ loyalty strategies

Inside Retail

Whether it be a confetti-blasting spin-and-win or a weekly gifting of promotional discounts, these tactics ultimately reward the consumer for continued engagement with the brand. One of the strategies being deployed by many is introducing gamification into their loyalty solution. What are the best practices in loyalty gamification?

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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. The post ICYMI: Here are five strategies to leverage marketable moments in 2024 appeared first on Inside Retail Australia.

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