Remove Advertising Remove Consumer Remove Gifts Remove Shopping
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How Country Road dials up personalisation with free digital gifting service

Inside Retail

Iconic Australian retailer Country Road has taken an innovative tech-led approach to maximising gift sales. Gift Flick is an e-commerce plug-in that enables consumers to virtually send any product or gift voucher in an e-tailer’s store. An end to order deadlines for online gift shopping.

Gifts 246
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How retail can break free from the event calendar, but not before Mother’s Day

Inside Retail

Stores are syncing product releases and advertising campaigns to calendar events, meanwhile, consumers are planning their purchases to the retail calendar. Christmas, Valentine’s Day, Easter, and even Taylor Swift’s Eras Tour gave retailers a platform to market on and a date that consumers are excited to spend.

Consumer 147
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How to ensure Black Friday doesn’t become the nightmare before Christmas

Inside Retail

When is it too early to advertise Christmas products in store? We’ve also noticed an increase in advertising for big sale events including Black Friday, Cyber Monday, Click Frenzy, and even Afterpay Day. One of our interviewees highlighted the cyclical nature this could have on consumer behaviour.

Consumer 246
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As France weighs fast-fashion ban, is the circular economy the future of retail?

Inside Retail

Key measures include a ban on advertising for cheap textiles and an environmental charge on low-cost items. According to Roy Morgan data, the attitude of Australian consumers is shifting towards the circular economy with 34 per cent of Australians both buying and selling second-hand items.

Fashion 162
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First impressions count: why cardboard packaging has a big future in retail

Inside Retail

Usually – and especially for consumers shopping online – the first physical impression someone has of your brand is when they see it in its packaging. “So Get it right, and it is effectively free advertising that money cannot buy.” It is important to use your packaging for the advantage of your brand and brand messaging.

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Harnessing Pallet Skirts for Club Store Success

Creative Displays Now

Shopping in-store allows customers to get a product immediately, leverage customer services and explore other items in the same product range. These reasons prove why 73% of consumers would still buy items in brick-and-mortar retail spaces. It advertises your products while concealing an otherwise unsightly display base.

Color 98
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The Art and Business of Christmas Windows in Retail

Retail Focus

Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. Christmas windows, acting as the gateway to the store, set the stage for a memorable shopping journey.

Art 264