Inside Retail

AUGUST 17, 2023

Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. Media value is the cost of advertising needed to generate the same public exposure.

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Inside Retail

NOVEMBER 5, 2023

The Cheesecake Shop has undergone a rebrand, unveiling today its fresh new logo and store design. Scott Bush, CEO of The Cheesecake Shop, said “We are so proud to launch The Cheesecake Shop’s new brand identity and we know our customers will love the evolution and the fresh look and feel. “We

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Retail Focus

MARCH 25, 2025

Inflation has an impact on nearly every aspect of the economy, including raw material costs, wages, transportation, and, ultimately, the prices consumers pay for goods and services. Rising costs and shifts in consumer behaviors have a significant impact on the retail industry.

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Consumer Advertising Strategy Department Stores 130

Inside Retail

NOVEMBER 29, 2021

Here are five concepts for global consumers to be on the lookout for…. Consumers elsewhere can expect omnipresent “super apps” to penetrate every part of life, as the delivery and ride-hailing service Grab is doing in Southeast Asia, by moving into financial services. Lifestyle commerce. Social commerce. Celebrity live-stream selling.

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Inside Retail

JANUARY 6, 2025

billion in sales revenue (across cloud, advertising and marketplace sales) in calendar year 2023, up from $2.63 Among Amazon shoppers in the UK, 70 per cent now shop there at least once a month, while 17 per cent use the online marketplace weekly. Amazon announced it posted over $3.1 billion in 2022. million customers, reaching 7.9

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Expansion Marketing Merchandising Management 240

Inside Retail

JANUARY 3, 2023

From smart shopping carts and intelligent buying assistants, to dynamic pricing algorithms and inventory tracking systems, retailers will have access to a wealth of powerful tools that enhance their ability to meet customers’ needs and respond quickly to changes in the market. .

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Retail Focus

JANUARY 2, 2025

With brands having to work harder than ever to maintain attention, loyalty and consumer spend, powering authenticity with imagination – have driven impressive commercial results through dynamic retail design. So, what can we expect in 2025 and how can Checkland Kindleysides help retailers?

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Balance Consumer Engagement Marketing 162

Inside Retail

MAY 5, 2025

These generations shopping journeys across many categories are now heavily influenced by digital, even if the physical purchase occurs within a store or, in the case of a B2B buyer, through a salesperson. Screens are no longer just for advertising, theyre re-shaping the in-store experience and are an extension of digital shelf management.

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Retail Focus

NOVEMBER 28, 2024

As spending-caution remains rife among consumers, many shoppers held off making purchases in October in anticipation for Back Friday discounts, with the BRC reporting last month total retailer sales grew by just +0.6% year-on-year , significantly weaker than September’s retail revenues.

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Inside Retail

JULY 29, 2024

Let’s dive into the shifts expected to alter shopping for this year’s holiday season and explore additional winning strategies for retailers. With the rise of buy now, pay later (BNPL) services and alternative currencies, shopping has never been more frictionless.

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Strategy Advertising Gifts Engagement 278

Inside Retail

DECEMBER 11, 2024

The Australian Competition and Consumer Commission (ACCC) brought Meg’s Flowers to court, noting that the flower shop did not directly maintain any local shopfronts accessible to customers, contrary to its claims in 156 websites and in 7462 Google advertisements.

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Inside Retail

MAY 4, 2022

Customers want to have meaningful conversations, not be advertised to. Customers want personal advisors, not advertisers. Mass media and advertising can still play a role to inspire larger audiences, but brands need to also manage the micro interactions to create more personalised experiences that feel more authentic and engaging.

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Social Media Advertising Engagement Management 325

Inside Retail

AUGUST 3, 2021

Dressing modestly shouldn’t be a barrier to being stylish, but there are a few more considerations we need to make when we go shopping. My experience of shopping in Australia is up and down. As a veiled woman, I struggle to hit the elusive trifecta when I’m shopping: quality, suitability, and style. Image: Supplied.

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Inside Retail

MAY 29, 2024

The rise of online shopping scams presents significant reputational risks for e-commerce businesses of all sizes if they don’t take proactive measures to help protect consumers. Notably, this is when many retailers are advertising End Of Financial Year (EOFY) sales. So far this year, Australians have lost more than $1.2

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Inside Retail

APRIL 22, 2021

Now more than ever, it’s critical to understand the latest consumer expectations — and be ready to adapt. Looking ahead to the future of online shopping, three key trends in particular are likely to have lasting implications. Direct-to-consumer selling. Australians spent an unprecedented $50.46 Fulfilment of the future.

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Inside Retail

NOVEMBER 27, 2024

Typing a few words into a search engine is a key starting point for shoppers looking online for gifts or buying for themselves in Black Friday sales, the unofficial start of the holiday shopping season on the day after US Thanksgiving. The cost per click for “Walmart clothes” increased by 16 times from August 2022 to August 2024.

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Inside Retail

APRIL 21, 2021

In this new regular series, we will be sharing first-hand shopping experiences of customers who have been overlooked far too long by retailers. That’s how much money is lost every year when the world’s retailers don’t recognise disabled consumers as people with spending power. . First of all, please let me set the scene for you.

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Shopping Consumer Other Engagement 246

Inside Retail

JUNE 12, 2025

With consumers shifting their attention to social media , mobile-first browsing and e-commerce experiences that lack physical interaction, long-standing brands can no longer rely on nostalgia, name recognition or traditional TV ad buys to drive growth. “But consumer habits have changed.” Physical retail is evolving, too.

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Social Media Strategy Engagement Reimagine 130

Inside Retail

SEPTEMBER 25, 2024

Retail media has rapidly evolved in Australia, reflecting a global trend where retailers are leveraging their customer data to create powerful advertising platforms. Epsilon has recently become a member of IAB to learn from and guide fellow industry brands on understanding their digital ecosystem, consumer trends and platform habits.

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Inside Retail

NOVEMBER 25, 2024

With the evolution of retail media networks, brands and retailers are seizing the opportunity to shape consumer behaviour in real-time, using in-store touch points to elevate the shopping experience. For example, you can reduce the wastage of advertising – and wastage of perishable products in stores.

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Inside Retail

AUGUST 10, 2022

With marketplaces serving as “digital malls”, shopping inspiration coming from social media content and curated experiences in high demand, brands are trying to succeed on several fronts at once. . To connect to target audiences, direct-to-consumer (D2C) sales through web stores and third-party marketplaces are becoming increasingly common.

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Inside Retail

JANUARY 14, 2024

Online scams have evolved so much since the days of the Nigerian Prince scam, that it is hard for consumers to differentiate between what is real and what is fake, and increasingly, established retailers are bearing the brunt of this. However, it is also a feeding ground for cyber criminals who prey on Australians’ eagerness for a bargain.”

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Social Media Shopping Advertising Consumer 260

Retail Focus

NOVEMBER 21, 2024

The vaping industry has seen a lot of growth over the years, driven by evolving consumer preferences, regulatory changes, and advancements in technology. By tapping into these trends, brands can better cater to consumer demands and position themselves for success.

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Inside Retail

JANUARY 16, 2025

Until recently, there didnt seem to be a limit to the price that consumers would pay for a luxury status symbol, such as a leather handbag. per cent), the US will remain a key market for luxury brands, attracting affluent consumers and driving sales across various product categories, Zheng said.

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Fashion Jewelry Social Media Consumer 130

Inside Retail

JANUARY 30, 2023

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct.

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Social Media Advertising Fashion Consumer 246

Inside Retail

OCTOBER 13, 2021

The hope is that getting consumers to love your brand will make them more loyal, purchase more frequently, and so on. It is good news for the retailers who made it onto these lists, as it shows they are not only top of mind with consumers, but also elicit a range of strong positive associations. What does brand love really mean?

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Consumer Shopping Other Marketing 130

Retail Focus

JUNE 19, 2025

But the flip side is that these logos also impact consumer decisions when it comes to merchandise. These platforms offer real-time odds, personalised promotions, and team-specific offers, which are often advertised through club channels and merchandise promotions. This trend also influences how merchandise is displayed and sold.

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Inside Retail

NOVEMBER 12, 2023

However with consumers feeling the pinch from rising inflation around the world, how are ads changing to capture spending this Christmas? Vying for attention” According to advertising agency The General Store’s chief creative officer Marcus Tesoriero, creating holiday ads is not an easy task. “You

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Retail Focus

JUNE 29, 2023

The store is now the channel where consumers are most likely to make impulse purchases, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

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Consumer Shopping Social Media Engagement 130

Inside Retail

SEPTEMBER 27, 2022

For more than two years into the pandemic, digital transformation and investment accelerated, and customers increasingly turned to online shopping as an alternative to traditional shopping. . For us, it’s about figuring out what the consumer is looking for. Customers’ channel hopping is based on need.

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Advertising Shopping Management Merchandising 320

Retail Focus

FEBRUARY 6, 2025

As consumers move seamlessly between online, mobile, and physical store channels, retailers must keep pace through an omnichannel strategyone that unifies every customer touchpoint into a cohesive, frictionless journey. Discrepanciessuch as a promotion advertised online but absent in-storecan cause confusion and undercut brand trust.

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Promotion Harmony Customer Engagement Tailored 147

Inside Retail

MARCH 5, 2025

Intensifying global competition, ongoing economic pressures and evolving consumer behaviours are reshaping the e-commerce landscape, forcing retailers to adapt and evolve. Consumers in Australia will gravitate towards retailers who can consistently provide quick, reliable and transparent delivery. Conversion rates are critical.

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Customer Retention Balance Advertising Management 130

Inside Retail

DECEMBER 3, 2023

The last decade has seen the consumer landscape shift from mass market to personalisation and customisation, from a life of bricks-and-mortar shopping to online goods. Organisations that have thrived in the past decade are those that have understood their consumers and pre-empted the trends.

Social Media 264

Social Media Advertising Consumer Food & Beverages 264

Parcel Pending

NOVEMBER 4, 2024

As we approach the 2024 holiday season, retailers are gearing up for another year of generational differences in shopping habits. Understanding these distinctions is crucial for businesses looking to capitalize on the year’s busiest shopping period. The weeks before an election typically cause a drop in spending.

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Shopping Social Media Consumer Other 59

Retail Focus

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

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Retail Focus

DECEMBER 12, 2024

The first phase, completed two weeks ago, focused on revitalising and expanding the shopping gallery, with Leroy Merlin as its anchor tenant. Alan Francis Honan emphasised the importance of maintaining brand fundamentals while allowing for local adaptations, noting that starting too small in new markets could undermine consumer confidence.

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Inside Retail

MAY 16, 2024

Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.

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Apparel Advertising Fashion Perspective 264