Retailing Insight

JANUARY 9, 2023

L et’s face it, the past several years have been challenging for retail owners and managers of bookstores, mind-body-spirit boutiques, gift stores, and most retail businesses. Many are looking for new or improved ways to manage and promote their brands, business, and product lines while dealing with smaller marketing and advertising budgets.

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Retail Bound

JANUARY 24, 2023

Here is our 2023 PR trends forecast: AFFILIATE MARKETING The gift guide climate really evolved this year with affiliate links and/or major online retailer availability becoming a requirement for coverage in several of the top-tier publications. e-commerce) in getting people to spend money on consumer goods and services. says Tana.

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Trade Show Booth Companies - Trade Group

MARCH 4, 2024

Marketing professionals (like myself) are tempted to forget this when analyzing the primary audience through the lens of statistics—we start feeling we somehow know exactly what they want and think we can get away with cheesy sales tactics or gimmicky advertising. Flipping this script begins with a strategic message informed by research.

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CRP

JANUARY 27, 2023

Consumers have understandably grown skeptical about brands indulging in self-promotion. Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. million worth of merchandise in one day. Image Courtesy: MM.LaFleur 3.

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Inside Retail

AUGUST 15, 2022

Take, for instance, the founders of flower and gifting company LVLY. Hannah Spilva and Verity Tuck came from an advertising background but wanted to revolutionise the online gifting world. There’s no straight line to an e-commerce career. You bring new skills.

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Jahabow

MAY 10, 2021

Not all dispensaries are created equal, and today’s cannabis consumers are paying close attention to the first few minutes of their experience in your store. . Consider advertising these floorplan or merchandising changes on social media as a call to action for customers. Do they see order or chaos? Create Some Order.

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RetailMinded

NOVEMBER 13, 2022

Facing a Christmas that some economists predict could be ‘called off’ in the eyes of consumers, retailers are braced to do all they can to help shoppers spread the cost; and in turn, keeping profits stable and business afloat. Brand’s must ensure families get holiday gifts on time, as expected, even during spikes in orders.

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Inside Retail

FEBRUARY 15, 2022

That said, there is always a requirement for brands to attract and talk to a new, potentially younger consumer. “I do expect there to be some levelling off of online demand; however, I think this shift in consumer behaviour has forever changed the landscape of retail,” he said. 2022 and beyond: a sustainable future. .

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Inside Retail

MARCH 29, 2022

And while brands and advertisers have relied on social media to promote their products for years, many now realise the benefits of having the entire shopping experience hosted on the platforms themselves. By now, social platforms recognise that influencers’ ability to drive purchase decisions helps their bottom line, too.

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Inside Retail

AUGUST 11, 2021

Ground Control Data is an Australian technology business that helps advertisers understand, optimise and predict marketing outcomes by partnering with the world’s leading digital consumer intelligence platforms. The past 18 months helped drive the value-seeking behaviours of consumers. Meanwhile, in Australia.

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Creative Displays Now

JUNE 9, 2022

Even with the growth of online shopping, consumers still prefer traditional retail stores and crave the in-person shopping experience. consumers visit a physical store at least once a week to make a purchase. As a producer, you can spend as much money as you want on online advertising and larger-than-life marketing campaigns.

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VMS

APRIL 7, 2021

A strong creative force, Ali is a gifted storyteller who designs and develops all of the components of her visual presentations. Advertisement. Working on more projects that can enliven a brand and engage the senses, while enriching the lives of the consumers, would be my dream job. Advertisement. Samantha Colamussi.

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Retailing Insight

NOVEMBER 2, 2021

A small business owner in Brooklyn first came to understand what predatory pricing meant in 2014 when customers started walking into her kitchenware shop and asking why prices for select items — mostly KitchenAid electrics — were higher than those advertised on Amazon. Cicilline, a Democrat from Rhode Island, said in a press release.

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