Retailing Insight

JANUARY 9, 2023

L et’s face it, the past several years have been challenging for retail owners and managers of bookstores, mind-body-spirit boutiques, gift stores, and most retail businesses. Many are looking for new or improved ways to manage and promote their brands, business, and product lines while dealing with smaller marketing and advertising budgets.

Social Media 52

Social Media Gifts Advertising Marketing 52

Retail Bound

JANUARY 24, 2023

Here is our 2023 PR trends forecast: AFFILIATE MARKETING The gift guide climate really evolved this year with affiliate links and/or major online retailer availability becoming a requirement for coverage in several of the top-tier publications. This year, Babylist created a VR-ready shoppable gift guide. It is disheartening!”

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Advertising Social Media Gifts Form 52

Retail Focus

DECEMBER 12, 2023

Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. Measuring the Return on Investment (ROI) Retailers are not only focused on the bottom line, but also on the aesthetic impact.

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Trade Show Booth Companies - Trade Group

MARCH 4, 2024

Marketing professionals (like myself) are tempted to forget this when analyzing the primary audience through the lens of statistics—we start feeling we somehow know exactly what they want and think we can get away with cheesy sales tactics or gimmicky advertising. Flipping this script begins with a strategic message informed by research.

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Social Media Strategy Advertising Promotion 52

CRP

JANUARY 27, 2023

Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. In 2020, she partnered with Macy’s on her own line, Danielle Bernstein. Image Courtesy: MM.LaFleur 3.

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Gifts Fashion Color Promotion 52

Inside Retail

AUGUST 15, 2022

Take, for instance, the founders of flower and gifting company LVLY. Hannah Spilva and Verity Tuck came from an advertising background but wanted to revolutionise the online gifting world. There’s no straight line to an e-commerce career. You bring new skills.

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Fashion Gifts Management Marketing 130

Jahabow

MAY 10, 2021

Consider advertising these floorplan or merchandising changes on social media as a call to action for customers. Offer gift basket ideas, limited-edition products, or even “party packs” for big days like 4/20. Switch up where it’s displayed and merchandised on your dispensary floor. Leverage Holidays. Stimulate the Senses.

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Merchandising Display Social Media Promotion 52

RetailMinded

NOVEMBER 13, 2022

If the industry loses money at this time rather than benefit from the influx of sales it’s used to, it could have serious knock-on effects on the bottom line heading into the new year. Brand’s must ensure families get holiday gifts on time, as expected, even during spikes in orders.

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Strategy Flow Social Media Planning 87

Inside Retail

FEBRUARY 15, 2022

” In Autumn/Winter 2021, the iconic streetwear brand ran an above-the-line campaign called ‘The Jacket to Own Winter’, showcasing a wide range of jacket styles for any occasion on billboards nationally, radio ads, and stadium advertising during the AFL season.

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Social Media Gifts Line Artistic 130

Inside Retail

MARCH 29, 2022

And while brands and advertisers have relied on social media to promote their products for years, many now realise the benefits of having the entire shopping experience hosted on the platforms themselves. By now, social platforms recognise that influencers’ ability to drive purchase decisions helps their bottom line, too.

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Social Media Advertising Shopping Promotion 130

Inside Retail

AUGUST 11, 2021

Ground Control Data is an Australian technology business that helps advertisers understand, optimise and predict marketing outcomes by partnering with the world’s leading digital consumer intelligence platforms. There has also been an even greater surge in demand for same-day delivery, which increased over 250 per cent in Australia last year.

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Customer Retention Consumer Gifts Advertising 162

Creative Displays Now

JUNE 9, 2022

While this sounds like good news to producers, millions of products are competing against each other to get from the shelf to the checkout line. As a producer, you can spend as much money as you want on online advertising and larger-than-life marketing campaigns. Here’s why. The Right Place at the Right Time.

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Display Advertising Merchandising Color 98

VMS

APRIL 7, 2021

A strong creative force, Ali is a gifted storyteller who designs and develops all of the components of her visual presentations. Advertisement. Advertisement. Willing to go the extra mile to bring projects across the finish line, Rhea has won the Client’s Choice Award at FRDC for many years. Advertisement.

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Design Visual Merchandising Architecture Interior Design 98

Retailing Insight

NOVEMBER 2, 2021

A small business owner in Brooklyn first came to understand what predatory pricing meant in 2014 when customers started walking into her kitchenware shop and asking why prices for select items — mostly KitchenAid electrics — were higher than those advertised on Amazon.

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Advertising Gifts Apparel Consumer 52