Remove Advertising Remove Gifts Remove Line Remove Social Media
article thumbnail

First impressions count: why cardboard packaging has a big future in retail

Inside Retail

Over the past few years, there has been a dramatic increase in live streamers and individuals alike recording or broadcasting the unboxing experience of online purchases and sharing the excitement of their purchase on social media. “It Get it right, and it is effectively free advertising that money cannot buy.”

article thumbnail

As France weighs fast-fashion ban, is the circular economy the future of retail?

Inside Retail

Key measures include a ban on advertising for cheap textiles and an environmental charge on low-cost items. But, with an aggressive spend on social media, they are hard to ignore. Plan for sustainable brand and business growth with the same velocity, speed to market and exclusives as your regular product lines.

Fashion 162
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Content is (Still) King

Retailing Insight

L et’s face it, the past several years have been challenging for retail owners and managers of bookstores, mind-body-spirit boutiques, gift stores, and most retail businesses. Many are looking for new or improved ways to manage and promote their brands, business, and product lines while dealing with smaller marketing and advertising budgets.

article thumbnail

Are You Treating Attendees Like Morons?  

Trade Show Booth Companies - Trade Group

Marketing professionals (like myself) are tempted to forget this when analyzing the primary audience through the lens of statistics—we start feeling we somehow know exactly what they want and think we can get away with cheesy sales tactics or gimmicky advertising. Here’s a fairly standard procedure: Enter last year’s event hashtag (e.g.,

article thumbnail

2023 PR Predictions

Retail Bound

Here is our 2023 PR trends forecast: AFFILIATE MARKETING The gift guide climate really evolved this year with affiliate links and/or major online retailer availability becoming a requirement for coverage in several of the top-tier publications. Tana echos that observation within the family and parenting magazine space. “My says Tana.

article thumbnail

The Art and Business of Christmas Windows in Retail

Retail Focus

Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. Measuring the Return on Investment (ROI) Retailers are not only focused on the bottom line, but also on the aesthetic impact.

Art 264
article thumbnail

Cannabis Merchandising Tips

Jahabow

Consider advertising these floorplan or merchandising changes on social media as a call to action for customers. Offer gift basket ideas, limited-edition products, or even “party packs” for big days like 4/20. Switch up where it’s displayed and merchandised on your dispensary floor. Leverage Holidays.