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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

In the early 2010s, the Millennial generation gave rise to a slew of direct-to-consumer brands, such as Everlane, Warby Parker and Bonobos. The generational disruptors Born between 1980-1995, Millennials are known for their thoughtful purchasing habits that place brand value and actions ahead of tradition, according to IMARC market research.

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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop.

Marketing 278
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Why Dutch-style bike brand Lekker is embracing e-bikes and retail partners

Inside Retail

It is removing all non-electric bikes from its offering and reversing course on its direct-to-consumer strategy as it looks to expand its market share. Localised design Lekker adapted the build of its product offering to suit the Australian market and consumer preferences which contrast with the European markets.

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Will “shy” consumers come out for Singles Day? Global brands weigh in

Inside Retail

How much do consumers spend? “We’re optimistic about growth this year because the recovery seems to be stabilising and consumption is on a more clear upward trend,” said Jacob Cooke, co-founder and CEO of Beijing-based WPIC Marketing + Technologies. trillion yuan ($157.97 per cent rise in Cyber Week sales.

Consumer 130
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Inside oat-milk brand Oatly’s totally ‘Norm&al’ approach to marketing

Inside Retail

Always a brand pushing its marketing into interesting places, Oatly is doing this through an online tv show called ‘The New Norm&al Show’. Oatly has been making oat milk for around 30 years, but underwent a significant rebranding process when chief executive Tony Peterson was hired in 2012 to revamp the business. Schoolcraft said.

Marketing 130
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Battle of the sportswear brands: Why Chinese consumers are going local

Inside Retail

It was a high-profile signal that with the easing of Covid-related outdoor movement restrictions, the market for athletic footwear and apparel in China is set to get a huge shot in the arm. Chinese nationalism is on the rise, with an accompanying disdain among a broad swathe of consumers for foreign products.

Consumer 130
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“Consumers want to be thrilled”: HP Malaysia MD on retail’s “seismic shift”

Inside Retail

In the past two years, we have seen a seismic shift in the way consumers in Southeast Asia purchase technology,” Alex Tan, managing director for HP Malaysia told Inside Retail. From HP’s internal research, the company has found that nearly 50 per cent of consumers still prefer shopping in physical stores to online.

Consumer 130