Inside Retail

NOVEMBER 15, 2022

Concern has risen in recent months that appetite from financially stretched Gen Z consumers for “aspirational” purchases, from $300 bucket hats to $900 sneakers, could wane, as inflation and rising living costs hurt the incomes of young US and European consumers while Chinese youth grapple with high levels of unemployment.

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Inside Retail

SEPTEMBER 5, 2023

In a world where sneakers have transcended their functional purpose to become a powerful form of self-expression, one brand stands out as a pioneer in helping consumers preserve the pristine allure of their most cherished footwear. They focused on the ‘long game’ and started connecting with consumers in a premium and ‘fun’ way. “We

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Retailing Insight

NOVEMBER 14, 2023

How Can You Bring Consumer Interest in Longevity Into Your Own Business? A bit of creative thinking will produce ways for any business to tap into the general market interest in longevity. Forbes Magazine stated, “A desire to help the environment was found to be the primary reason consumers purchase sustainable products and brands.

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Inside Retail

NOVEMBER 30, 2023

She brings over 20 years of global PR and marketing communications experience across Asia, the US and Europe. She volunteered at the 2005 Singapore Olympic Congress and Team Singapore activities at the 2012 London Olympics. ET: I think being a PR professional today requires so much more than just media management skills.

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Inside Retail

JUNE 1, 2022

When Chinese collectables retailer Pop Mart launched a pop-up store at London Westfield in January of last year to test its concept in the UK, it expected the Asian diaspora to be its largest potential market demographic. We initially assumed it might not be easy to enter the UK market. The merchandise and the market.

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CRP

JANUARY 27, 2023

Businesses – startups or big players – have inundated the online world with marketing static. Consumers have understandably grown skeptical about brands indulging in self-promotion. This is why the demand for unique and innovative digital marketing strategies has increased. But she saw opportunity beyond the gram.

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Design Week

JUNE 16, 2021

From Kim Kardashian to the labour market. Consumption and Identity examines consumer trends and how objects have developed in conjunction with changing identities. “She uses social media as a tool to make a product that is hugely successful and deeply compelling.”

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Design Week

JUNE 16, 2021

From Kim Kardashian to the labour market. Consumption and Identity examines consumer trends and how objects have developed in conjunction with changing identities. “She uses social media as a tool to make a product that is hugely successful and deeply compelling.”

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Design Wanted

APRIL 23, 2021

Bronwasser was also the ambassador for Dutch Design Week 2012, and in 2018 he designed and curated the Partner Country Presentation at Ambiente in Frankfurt. Straight after university, I co-founded my first industrial design agency where I realised the first of my designs to be put on the market.

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Inside Retail

NOVEMBER 17, 2021

Brianne West founded zero-waste beauty and lifestyle brand Ethique in her kitchen in Christchurch back in 2012, while completing her science degree. Ethique is now in 24 markets globally, with 4500 stockists around the world. Today, the US, UK, Australia, New Zealand and Japan are Ethique’s top-performing markets.

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Inside Retail

APRIL 27, 2022

The first generation to be born into ‘Internet of Things life’, Millennials are influenced by both those seated at the dinner table, and their peers on socials. Harvard consumer researcher Professor Susan Fournier would say that our brands are akin to our best friends, acquaintances, lovers, and dalliances. We like familiarity.

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Hunton Andrews Kurth

MAY 12, 2022

However, it can also include product design itself if the design elements claimed are distinctive and allow the consumer to recognize a single source as the producer or seller of the goods. Second, when advertising on social media, be careful about posting hashtags or other identifying branding without a “look for” statement.

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