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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop.

Marketing 278
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Bushbuck raising funds for an Australian expansion push

Inside Retail

Founded in 2012 by CEO Tim Dunn, Bushbuck is a hunting and outdoor brand that uses a direct-to-consumer business model. The Australian market currently accounts for 16 per cent of its sales, and the company aims to grow that to 38 per cent by 2025. Since 2019, the business has grown revenue by 300 per cent, with $4.3

Expansion 245
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“Consumers want to be thrilled”: HP Malaysia MD on retail’s “seismic shift”

Inside Retail

In the past two years, we have seen a seismic shift in the way consumers in Southeast Asia purchase technology,” Alex Tan, managing director for HP Malaysia told Inside Retail. From HP’s internal research, the company has found that nearly 50 per cent of consumers still prefer shopping in physical stores to online.

Consumer 130
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Longchamp ANZ GM Julie Therond champions hard work, collaboration and patience

Inside Retail

Julie Therond is the general manager of Longchamp Australia and New Zealand and has worked with the fashion brand since 2012. Julie Therond: I started at Longchamp almost 12 years ago in the Hong Kong office as an Apac area manager, before being promoted to Apac sales director. IR: What do you love about your job?

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How L’Occitane’s Dr Vranjes Firenze aims to grow in Australia and beyond

Inside Retail

Dr Vranjes Firenze’s launch in the Australian market last December through a partnership with David Jones could be a sign of further global expansion to come, following L’Occitane Group’s recent acquisition of the luxury Italian home fragrance brand. L’Occitane also acquired a 50 per cent stake in Singaporean skincare brand Erborian in 2012.

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Opinion: Brad Banducci transformed Woolies as CEO and deserves to be recognised

Inside Retail

The first, a Melbourne radio interview defending Woolworths’ decision not to promote Australia Day merchandise, and the second, an ABC Four Corners exchange on competition in the grocery market. Banducci will also no doubt be mulling over the future of Big W yet again and taking a long hard look at the New Zealand supermarkets.

Marketing 130
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What’s next for David Jones under Anchorage Capital? Analysts weigh in

Inside Retail

How involved will Anchorage be in the management of David Jones going forward? When TPG bought Myer as a venture capitalist, they went out to the market, they talked growth, they expanded Myer considerably, […] they attracted lots of investors in that early window and then [they took] money out of the company,” he told Inside Retail.