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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far. JSHealth Vitamins.

Marketing 278
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Meet Helen Beresford Jay, Contra Vision’s Marketing Manager – Design

Contra

I have worked for Contra Vision since 2012 and I am currently the Marketing Manager looking after Brand and Design. There’s a lot more highly knowledgeable women in the print industry than there was in 2012. How long have you worked for and what is your role at Contra Vision? I was previously in charge of UK sales.

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Bondi Sands sold to Kao Corporation for $450 million

Inside Retail

With this partnership, we can now confidently explore untapped markets, reach more customers around the world and continue to fulfil our company mission,” he said. Founded in 2012, Bondi Sands has grown to secure the number one spot in the self-tanning market. million in FY22.

Marketing 246
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Bushbuck raising funds for an Australian expansion push

Inside Retail

Founded in 2012 by CEO Tim Dunn, Bushbuck is a hunting and outdoor brand that uses a direct-to-consumer business model. The Australian market currently accounts for 16 per cent of its sales, and the company aims to grow that to 38 per cent by 2025. Since 2019, the business has grown revenue by 300 per cent, with $4.3

Expansion 245
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Ultraflex Promotes Kylie Schleicher to Director of Product Development & Product Management

Ultra Flex

promotes Kylie Schleicher from Marketing Manager to Director of Product Development & Product Management. She will be managing new products, special requests, and Ultraflex’s current product portfolio. During her time as Marketing Manager and Product Manager, Ms. Schleicher.

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How Aussie menswear brand Peter Jackson is suiting up for e-commerce expansion

Inside Retail

Under the leadership of the brand’s marketing director Nick Jackson, the third generation of the family to run the business, Peter Jackson has rolled out a new e-commerce platform, which supports a seamless omnichannel experience for customers across all touchpoints. So, we see value in our marketing efforts through that scale.

Expansion 243
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LVMH names new CEOs for Louis Vuitton and Dior 

Inside Retail

Beccari joined LVMH as executive vice president of marketing and communications for Louis Vuitton before being appointed as chairman and CEO of Fendi in 2012. The management reshuffle follows the latest appointment of Bernard Arnault’s eldest son Antoine Arnault as CEO of family holding company Christian Dior SE a month ago.

Fashion 245