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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far. JSHealth Vitamins.

Marketing 278
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Ultraflex Promotes Kylie Schleicher to Director of Product Development & Product Management

Ultra Flex

promotes Kylie Schleicher from Marketing Manager to Director of Product Development & Product Management. She will be managing new products, special requests, and Ultraflex’s current product portfolio. During her time as Marketing Manager and Product Manager, Ms. Schleicher.

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LVMH names new CEOs for Louis Vuitton and Dior 

Inside Retail

Beccari joined LVMH as executive vice president of marketing and communications for Louis Vuitton before being appointed as chairman and CEO of Fendi in 2012. He has extended Louis Vuitton’s lead over competitors and promoted the heritage of Louis Vuitton while anchoring it in modernity,” the chairman said. “I

Fashion 245
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Longchamp ANZ GM Julie Therond champions hard work, collaboration and patience

Inside Retail

Julie Therond is the general manager of Longchamp Australia and New Zealand and has worked with the fashion brand since 2012. Julie Therond: I started at Longchamp almost 12 years ago in the Hong Kong office as an Apac area manager, before being promoted to Apac sales director. IR: What do you love about your job?

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Opinion: Brad Banducci transformed Woolies as CEO and deserves to be recognised

Inside Retail

The first, a Melbourne radio interview defending Woolworths’ decision not to promote Australia Day merchandise, and the second, an ABC Four Corners exchange on competition in the grocery market.

Marketing 130
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Don’t inbox-watch: How Officeworks’ merchandise GM balances his attention

Inside Retail

After almost 30 years in the retail industry, Officeworks general manager of merchandising Jim Berndelis has gained plenty of experience and life lessons. I was part of the set-up team that launched Officeworks into the New South Wales market. Inside Retail: Tell me about your career journey.

Balance 130
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Retail appointments of the week

Inside Retail

Asia-Pacific CEO Josh Kilimnik will take on the ANZ CEO role, initially for 12 months, with the CEOs of Japan, Taiwan and the ASEAN markets continuing to report to him. Former Coles Express head Michael Courtney has also been promoted to new chief executive of Coles Liquor.