2012 Consumer Contrast Marketing 
Inside Retail
MAY 1, 2024
It is removing all non-electric bikes from its offering and reversing course on its direct-to-consumer strategy as it looks to expand its market share. Localised design Lekker adapted the build of its product offering to suit the Australian market and consumer preferences which contrast with the European markets.
Inside Retail
DECEMBER 13, 2023
The deal marked an enormous increase in the brand’s valuation since Brazil’s Natura & Co purchased a 65 per cent stake in Aesop for about $70 million in 2012, signalling its unparalleled standing as a category leader. As consumers have tightened their wallets, they have become more selective.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Inside Retail
MAY 8, 2023
Born between 1995 and 2012, these consumers have grown up with the internet, social media, and influencers, and, by and large, they want different things from brands and businesses than older generations. The brand’s marketing manager, Madeline Youngman, is part of Gen Z and “lives and breathes TikTok.”
Inside Retail
JUNE 1, 2022
When Chinese collectables retailer Pop Mart launched a pop-up store at London Westfield in January of last year to test its concept in the UK, it expected the Asian diaspora to be its largest potential market demographic. We initially assumed it might not be easy to enter the UK market. The merchandise and the market.
Inside Retail
AUGUST 16, 2021
As the quality of living and workers’ wages reached new heights, Western brands spotted a golden opportunity and raced to set up shop in the East to reach China’s 1 billion consumers (and counting). These brands, often unique or even unknown to the market, satisfied the desire for individuality. Chinese sportswear company Li-Ning.
Design Week
JUNE 16, 2021
From Kim Kardashian to the labour market. Consumption and Identity examines consumer trends and how objects have developed in conjunction with changing identities. Black graphic designer Thomas Miller, based in Chicago, US until his death in 2012, is also featured. This raised interesting links through the period, Ross explains.
Design Week
JUNE 16, 2021
From Kim Kardashian to the labour market. Consumption and Identity examines consumer trends and how objects have developed in conjunction with changing identities. Black graphic designer Thomas Miller, based in Chicago, US until his death in 2012, is also featured. This raised interesting links through the period, Ross explains.
Expert insights. Personalized for you.
251 
Let's personalize your content