Will “shy” consumers come out for Singles Day? Global brands weigh in
Inside Retail
NOVEMBER 9, 2023
How much do consumers spend? JD.com joined in 2012 and PDD Holdings-owned Pinduoduo has also become a significant player, offering low cost products in competition with Alibaba-owned Tmall and Taobao platforms. trillion yuan ($157.97 billion), according to data from consultancy firm Bain. How does Singles Day compare to Black Friday?
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