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Why Dutch-style bike brand Lekker is embracing e-bikes and retail partners

Inside Retail

It is removing all non-electric bikes from its offering and reversing course on its direct-to-consumer strategy as it looks to expand its market share. Localised design Lekker adapted the build of its product offering to suit the Australian market and consumer preferences which contrast with the European markets. “We

Contrast 251
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“Pick up the rocks”: CEO on how donating $13 million of profits is good business

Inside Retail

Australian direct-to-consumer brand Who Gives A Crap disrupted the way consumers bought toilet paper almost a decade ago; now its CEO is challenging businesses across the supply chain to “give a crap”. What progress has Who Gives A Crap made towards its mission since being founded in 2012?

Consumer 246
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Bailey Nelson ramps up expansion across the Tasman

Inside Retail

Peter Winkle, co-founder of Bailey Nelson, said the store expansion plan is part of the company’s strategy to increase its footprint in New Zealand. The brand, established in 2012, specialises in designer high-end frames. Each of the shopping centres houses more than 200 retailers.

Expansion 246
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Bushbuck raising funds for an Australian expansion push

Inside Retail

Founded in 2012 by CEO Tim Dunn, Bushbuck is a hunting and outdoor brand that uses a direct-to-consumer business model. The company’s growth strategy includes building brand awareness, developing new products, and expanding its team members.

Expansion 245
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Top 10 Strategies for Increasing Convenience Store Sales & Foot Traffic

Parcel Pending

1,2 The challenge for convenience store owners, therefore, is implementing a business plan with strategies that increase retail sales, foot traffic, and profit margins. Consumers expect to see beverages along the back wall and everyday items closer to the front and cash register. #2

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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop.

Marketing 278
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Proudly made in China: How Chinese consumers are reclaiming domestic brands

Inside Retail

As the quality of living and workers’ wages reached new heights, Western brands spotted a golden opportunity and raced to set up shop in the East to reach China’s 1 billion consumers (and counting). While this seemed like an easy and sure-fire strategy, such linkages no longer appeal to millennials today. CASE STUDY : Neiwai.

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