Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop.

Marketing 278

Marketing Promotion Flow Strategy 278

Parcel Pending

FEBRUARY 12, 2024

1,2 The challenge for convenience store owners, therefore, is implementing a business plan with strategies that increase retail sales, foot traffic, and profit margins. Consumers expect to see beverages along the back wall and everyday items closer to the front and cash register. #2 The data unequivocally supports the merchants.

Strategy 52

Strategy Consumer Location Layout 52

Inside Retail

FEBRUARY 25, 2024

The first, a Melbourne radio interview defending Woolworths’ decision not to promote Australia Day merchandise, and the second, an ABC Four Corners exchange on competition in the grocery market. Banducci will also no doubt be mulling over the future of Big W yet again and taking a long hard look at the New Zealand supermarkets.

Marketing 130

Marketing Promotion Consumer Merchandising 130

Inside Retail

DECEMBER 5, 2022

With the biggest online shopping period looming, consumers are inundated with offers and a wide selection from retailers. With a myriad of choices, consumers don’t have enough time, energy or desire to weigh up all their decisions in a fully thought-through manner before making their purchases. Maximising promotions.

Promotion 130

Promotion Consumer Other Strategy 130

Inside Retail

FEBRUARY 8, 2024

Julie Therond is the general manager of Longchamp Australia and New Zealand and has worked with the fashion brand since 2012. Julie Therond: I started at Longchamp almost 12 years ago in the Hong Kong office as an Apac area manager, before being promoted to Apac sales director. From finance to marketing, from operations to strategy.

Management 130

Management Marketing Promotion Line 130

Inside Retail

AUGUST 25, 2022

In 2019 Drennan returned to The Iconic as marketing director of growth and strategy. He worked as CFO for L’Oreal China in 2006, for L’Oreal Western Europe in 2012, and was then named Global CFO for L’Oreal Consumer Cosmetics a year later. L’Oreal Korea names Samuel de Retail as its new CEO.

Expansion 130

Expansion Merchandising Management Marketing 130

Trade Show Booth Companies - Trade Group

OCTOBER 3, 2023

.” Experiential marketing is a dynamic and immersive approach that yearns to create memorable and meaningful connections between the brand and the faithful consumers. As you can imagine, this marketing strategy has gained tremendous popularity in recent years. His marketing strategy focused mainly on the element of surprise.

Marketing 52

Marketing Social Media Advertising Engagement 52