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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

More than 74 per cent of Australian shoppers are already signed up to receive SMS marketing messages from brands, while more than half (51 per cent) say they would sign up for texts so they can know immediately about promotions, offers, and updates. JSHealth Vitamins. For example, we can send a campaign to all customers. Bangn Body.

Marketing 278
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Longchamp ANZ GM Julie Therond champions hard work, collaboration and patience

Inside Retail

Julie Therond is the general manager of Longchamp Australia and New Zealand and has worked with the fashion brand since 2012. Julie Therond: I started at Longchamp almost 12 years ago in the Hong Kong office as an Apac area manager, before being promoted to Apac sales director. From finance to marketing, from operations to strategy.

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Opinion: Brad Banducci transformed Woolies as CEO and deserves to be recognised

Inside Retail

The first, a Melbourne radio interview defending Woolworths’ decision not to promote Australia Day merchandise, and the second, an ABC Four Corners exchange on competition in the grocery market. It is a shame that Brad Banducci’s retirement announcement as Woolworths CEO has been clouded by some poor media interviews.

Marketing 130
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Don’t inbox-watch: How Officeworks’ merchandise GM balances his attention

Inside Retail

After a seven-year stint outside of the business I returned in 2012 and was appointed the national merchandise manager – office supplies and furniture. Playing a part in Officeworks’ success story in the early days was pretty special, and being promoted to a buyer in the merchandise function early in my career was a pivotal moment for me.

Balance 130
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How to optimise your e-commerce site, according to science

Inside Retail

In 2012 Simonson repeated the experiment , first showing participants other cameras and user reviews on Amazon. It’s worth testing on a small scale to ensure that the strategy works for a particular product in a particular situation. Maximising promotions. So there’s a need to be discerning. Reducing dropouts.

Promotion 130
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Why the NBA is going green and opening stores Down Under

Inside Retail

IR: Can you discuss the split between e-commerce and physical retail sales, and whether there are distinct strategies in place for each channel? LR: We don’t view online and offline as disparate strategies. Do you think the physical locations are or will enhance online sales?

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Is office gossip really that bad?

Inside Retail

First, we readjusted our sight on entitlement and self-promotion, and now office gossip is in the spotlight as the workplace’s latest ally. per cent job mobility, the highest rate since 2012, with the share of mobility, highest for professionals, at 22 per cent. It comes at a cost, though. The year ending February 2022, saw 9.5