Remove 2012 Remove Merchandising Remove Promotion Remove Strategy
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Don’t inbox-watch: How Officeworks’ merchandise GM balances his attention

Inside Retail

After almost 30 years in the retail industry, Officeworks general manager of merchandising Jim Berndelis has gained plenty of experience and life lessons. From there, I’ve worn many hats in our support office and in various roles across the merchandise function: from demand planning to buying to buying manager.

Balance 130
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Why the NBA is going green and opening stores Down Under

Inside Retail

Both stores feature a wide range of apparel and merchandise, and seek to leverage the significant,and ever growing, popularity of the league in Australia. How has this impacted the NBA’s brand in Australia, and have you noticed any trends in merchandise sales related to these players?

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Opinion: Brad Banducci transformed Woolies as CEO and deserves to be recognised

Inside Retail

The first, a Melbourne radio interview defending Woolworths’ decision not to promote Australia Day merchandise, and the second, an ABC Four Corners exchange on competition in the grocery market. It is a shame that Brad Banducci’s retirement announcement as Woolworths CEO has been clouded by some poor media interviews.

Marketing 130
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Retail appointments of the week

Inside Retail

Drennan started her journey at the business in 2013 as merchandise planner, and worked her way to merchandise planning director before taking on a group-wide role at The Iconic’s owner Global Fashion Group as director of strategic projects. In 2019 Drennan returned to The Iconic as marketing director of growth and strategy.

Expansion 130
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How Chinese toy giant Pop Mart thinks local, dominates global

Inside Retail

The merchandise and the market. Around 2012, Wang had already recognised the popularity of toys in his stores. Merchandise is curated for each region as the retailer adapts its offer to suit local consumer preferences. That strategy involves paying keen attention to cultural differences among markets. “I But not now.

Artistic 130
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Influencer-Inspired Packaging Trends 2023

CRP

Consumers have understandably grown skeptical about brands indulging in self-promotion. This is why the demand for unique and innovative digital marketing strategies has increased. Launched in 2012, Anine Bing today sells at over 15 stores and 300 sales points. million worth of merchandise in one day.

Gifts 52
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From a cartoon mouse to a global giant: how Walt Disney conquered the world

Inside Retail

A famous diagram , sketched by Walt himself in 1957, foreshadowed the direction Disney would ultimately take: a huge business empire of synergies, merchandising and cross-promotion. Buyouts and a cultural behemoth In 2006 Disney bought Pixar, in 2009 it bought Marvel and in 2012 it bought Lucasfilm.