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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

More than 74 per cent of Australian shoppers are already signed up to receive SMS marketing messages from brands, while more than half (51 per cent) say they would sign up for texts so they can know immediately about promotions, offers, and updates. JSHealth Vitamins. For example, we can send a campaign to all customers.

Marketing 278
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Longchamp ANZ GM Julie Therond champions hard work, collaboration and patience

Inside Retail

Julie Therond is the general manager of Longchamp Australia and New Zealand and has worked with the fashion brand since 2012. Julie Therond: I started at Longchamp almost 12 years ago in the Hong Kong office as an Apac area manager, before being promoted to Apac sales director. IR: What do you love about your job?

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Top 10 Strategies for Increasing Convenience Store Sales & Foot Traffic

Parcel Pending

1,2 The challenge for convenience store owners, therefore, is implementing a business plan with strategies that increase retail sales, foot traffic, and profit margins. Of those born between 1997 and 2012, 62% have tried a new beverage during the past month. 6 Strategies to Increase Your Convenience Store Sales & Profits.

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Don’t inbox-watch: How Officeworks’ merchandise GM balances his attention

Inside Retail

After almost 30 years in the retail industry, Officeworks general manager of merchandising Jim Berndelis has gained plenty of experience and life lessons. From there, I’ve worn many hats in our support office and in various roles across the merchandise function: from demand planning to buying to buying manager.

Balance 130
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Opinion: Brad Banducci transformed Woolies as CEO and deserves to be recognised

Inside Retail

The first, a Melbourne radio interview defending Woolworths’ decision not to promote Australia Day merchandise, and the second, an ABC Four Corners exchange on competition in the grocery market. It is a shame that Brad Banducci’s retirement announcement as Woolworths CEO has been clouded by some poor media interviews.

Marketing 130
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Retail appointments of the week

Inside Retail

7-Eleven names new general manager of channel. Fiona Hayes (pictured) has been appointed 7-Eleven’s general manager of channel, following almost three decades at Telstra. In 2019 Drennan returned to The Iconic as marketing director of growth and strategy. L’Oreal Korea names Samuel de Retail as its new CEO.

Expansion 130
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Why the NBA is going green and opening stores Down Under

Inside Retail

IR: Can you discuss the split between e-commerce and physical retail sales, and whether there are distinct strategies in place for each channel? LR: We don’t view online and offline as disparate strategies. Do you think the physical locations are or will enhance online sales?