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Bushbuck raising funds for an Australian expansion push

Inside Retail

Founded in 2012 by CEO Tim Dunn, Bushbuck is a hunting and outdoor brand that uses a direct-to-consumer business model. The company’s growth strategy includes building brand awareness, developing new products, and expanding its team members. The brand is currently scouting for a chief marketing officer and a sales relationship manager.

Expansion 245
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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far. JSHealth is a leading wellness and lifestyle brand, founded in 2012 by Jessica Sepel, three-time best-selling health author. JSHealth Vitamins.

Marketing 278
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How Aussie menswear brand Peter Jackson is suiting up for e-commerce expansion

Inside Retail

The brand offers international shipping for online orders but does not plan to invest in brick-and-mortar retail overseas as part of the next phase of the growth strategy. “We’re Nick Jackson entered the business in 2012 after a career as a buying officer for Myer and territory manager at Cambridge Clothing Company.

Expansion 243
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Longchamp ANZ GM Julie Therond champions hard work, collaboration and patience

Inside Retail

Julie Therond is the general manager of Longchamp Australia and New Zealand and has worked with the fashion brand since 2012. Julie Therond: I started at Longchamp almost 12 years ago in the Hong Kong office as an Apac area manager, before being promoted to Apac sales director. IR: What do you love about your job?

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How L’Occitane’s Dr Vranjes Firenze aims to grow in Australia and beyond

Inside Retail

L’Occitane also acquired a 50 per cent stake in Singaporean skincare brand Erborian in 2012. These acquisitions reflect the group’s strategy for building a geographically balanced brand portfolio of premium beauty and fragrance brands.

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The key to cracking Gen Z? Hire them: Monday Haircare founder Jaimee Lupton

Inside Retail

Born between 1995 and 2012, these consumers have grown up with the internet, social media, and influencers, and, by and large, they want different things from brands and businesses than older generations. The brand’s marketing manager, Madeline Youngman, is part of Gen Z and “lives and breathes TikTok.”

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Don’t inbox-watch: How Officeworks’ merchandise GM balances his attention

Inside Retail

After almost 30 years in the retail industry, Officeworks general manager of merchandising Jim Berndelis has gained plenty of experience and life lessons. From there, I’ve worn many hats in our support office and in various roles across the merchandise function: from demand planning to buying to buying manager.

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