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A Brief History of Experiential Marketing 

Trade Show Booth Companies - Trade Group

As you can imagine, this marketing strategy has gained tremendous popularity in recent years. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Join us on a journey through the marketing world as we explore a brief history of experiential marketing and how it has changed into today’s powerful marketing strategy.

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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

She volunteered at the 2005 Singapore Olympic Congress and Team Singapore activities at the 2012 London Olympics. Evelyn Tay: I manage all aspects of communications, government, and public affairs, as well as sustainability and corporate social responsibility (CSR) programmes across Asia at Foodpanda.

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Influencer-Inspired Packaging Trends 2023

CRP

Consumers have understandably grown skeptical about brands indulging in self-promotion. This is why the demand for unique and innovative digital marketing strategies has increased. Launched in 2012, Anine Bing today sells at over 15 stores and 300 sales points. Bing opened her first Los Angeles store in West Hollywood in 2014.

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How Chinese toy giant Pop Mart thinks local, dominates global

Inside Retail

Around 2012, Wang had already recognised the popularity of toys in his stores. It also uses a heavy social media element to get online communities buzzing about its latest gimmicky toys, facilitating trading in such items and also generating buzz about upcoming products.”. But not now. Better expansion, step by step.

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