2012 Marketing Promotion Strategy 
Inside Retail
OCTOBER 13, 2022
SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far.
Trade Show Booth Companies - Trade Group
OCTOBER 3, 2023
Experiential marketing is often called “engagement marketing” or “event marketing.” ” Experiential marketing is a dynamic and immersive approach that yearns to create memorable and meaningful connections between the brand and the faithful consumers.
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Inside Retail
FEBRUARY 8, 2024
Julie Therond is the general manager of Longchamp Australia and New Zealand and has worked with the fashion brand since 2012. With an extensive career in marketing and retail, having previously worked in Paris, China and Hong Kong, where she was a sales director, before coming to Australia to head Longchamp’s ANZ operations from Sydney.
Inside Retail
FEBRUARY 25, 2024
The first, a Melbourne radio interview defending Woolworths’ decision not to promote Australia Day merchandise, and the second, an ABC Four Corners exchange on competition in the grocery market.
Inside Retail
FEBRUARY 23, 2023
I was part of the set-up team that launched Officeworks into the New South Wales market. After a seven-year stint outside of the business I returned in 2012 and was appointed the national merchandise manager – office supplies and furniture. I have also been lucky to travel the world with Officeworks early on in my career.
Inside Retail
DECEMBER 5, 2022
In 2012 Simonson repeated the experiment , first showing participants other cameras and user reviews on Amazon. It’s worth testing on a small scale to ensure that the strategy works for a particular product in a particular situation. Maximising promotions. So there’s a need to be discerning. Reducing dropouts.
Inside Retail
AUGUST 25, 2022
In 2019 Drennan returned to The Iconic as marketing director of growth and strategy. He worked as CFO for L’Oreal China in 2006, for L’Oreal Western Europe in 2012, and was then named Global CFO for L’Oreal Consumer Cosmetics a year later. L’Oreal Korea names Samuel de Retail as its new CEO. Canada Goose appoints new president
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