Peloton seeks a return to profitability with rebrand and membership drive
Inside Retail
JUNE 5, 2023
As consumers embrace a hybrid fitness routine, the brand refresh “aims to better reflect the true Peloton brand experience that inspires a community of nearly seven million members,” she told Inside Retail. Not standing still Founded in 2012, Peloton revolutionised the at-home-fitness space with the launch of its stationary exercise bike.
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