“Consumers want to be thrilled”: HP Malaysia MD on retail’s “seismic shift”
Inside Retail
AUGUST 14, 2022
In the past two years, we have seen a seismic shift in the way consumers in Southeast Asia purchase technology,” Alex Tan, managing director for HP Malaysia told Inside Retail. From HP’s internal research, the company has found that nearly 50 per cent of consumers still prefer shopping in physical stores to online.
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