article thumbnail

“Consumers want to be thrilled”: HP Malaysia MD on retail’s “seismic shift”

Inside Retail

In the past two years, we have seen a seismic shift in the way consumers in Southeast Asia purchase technology,” Alex Tan, managing director for HP Malaysia told Inside Retail. From HP’s internal research, the company has found that nearly 50 per cent of consumers still prefer shopping in physical stores to online.

Consumer 130
article thumbnail

“Pick up the rocks”: CEO on how donating $13 million of profits is good business

Inside Retail

Australian direct-to-consumer brand Who Gives A Crap disrupted the way consumers bought toilet paper almost a decade ago; now its CEO is challenging businesses across the supply chain to “give a crap”. What progress has Who Gives A Crap made towards its mission since being founded in 2012?

Consumer 246
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Battle of the sportswear brands: Why Chinese consumers are going local

Inside Retail

Chinese nationalism is on the rise, with an accompanying disdain among a broad swathe of consumers for foreign products. By 1992, the company was making the podium uniforms for the Chinese team in Barcelona, and it continued to do so for the next four Olympiads, ending in 2012 when its rival Anta took over.

Consumer 130
article thumbnail

SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop.

Marketing 278
article thumbnail

Proudly made in China: How Chinese consumers are reclaiming domestic brands

Inside Retail

As the quality of living and workers’ wages reached new heights, Western brands spotted a golden opportunity and raced to set up shop in the East to reach China’s 1 billion consumers (and counting). Founded in 2012, lingerie label Neiwai (meaning ‘inside and outside’) is another direct-to-consumer label that began online.

Consumer 130
article thumbnail

The return of Sephoria and what it means for the future of beauty festivals

Inside Retail

Thousands of beauty-lovers descended on New York City recently to enjoy the return of Sephoria, a consumer beauty event that Sephora first launched in 2018. Beautycon, first launched in 2012, held an in-person event in Los Angeles in September, after a four-year hiatus of both in-person and virtual events.

Artistic 246
article thumbnail

From nanotech to sneakers: How Crep Protect is disrupting footwear care

Inside Retail

In a world where sneakers have transcended their functional purpose to become a powerful form of self-expression, one brand stands out as a pioneer in helping consumers preserve the pristine allure of their most cherished footwear. They focused on the ‘long game’ and started connecting with consumers in a premium and ‘fun’ way. “We