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From nanotech to sneakers: How Crep Protect is disrupting footwear care

Inside Retail

In a world where sneakers have transcended their functional purpose to become a powerful form of self-expression, one brand stands out as a pioneer in helping consumers preserve the pristine allure of their most cherished footwear. They focused on the ‘long game’ and started connecting with consumers in a premium and ‘fun’ way. “We

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Point-of-Purchase (POP) Design Tips for the Festive Period

Retail Focus

What’s more, high streets on these shores have experienced higher population growth in recent times, with this averaging out at 6% between 2012 and 2017. For example, some 10.3 million people (or 16% of the UK population) live within just 200 metres of their local high street.

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A Brief History of Experiential Marketing 

Trade Show Booth Companies - Trade Group

Experiential marketing is often called “engagement marketing” or “event marketing.” ” Experiential marketing is a dynamic and immersive approach that yearns to create memorable and meaningful connections between the brand and the faithful consumers. By the 1990s, guerrilla marketing was everywhere.

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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

She volunteered at the 2005 Singapore Olympic Congress and Team Singapore activities at the 2012 London Olympics. Especially on the public affairs front, my teams and I engage in deep conversations with government and public policy stakeholders to establish regulatory parameters for the gig economy.

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In a Rebuke to Longstanding FTC Approach, Supreme Court Rules FTC Cannot Rely on “Injunction” Provision to Obtain Equitable Monetary Relief

Hunton Andrews Kurth

The FTC sued AMG and Tucker in 2012, alleging in federal court that the defendants had engaged in unfair and deceptive practices in violation of §5(a) of the FTC Act. For years, the FTC used §13(b) to obtain restitution and other forms of equitable monetary relief in cases the agency originated in federal court.

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Influencer-Inspired Packaging Trends 2023

CRP

Consumers have understandably grown skeptical about brands indulging in self-promotion. Launched in 2012, Anine Bing today sells at over 15 stores and 300 sales points. Anine Bing’s career took a massive turn when she decided to launch her first fashion collection in 2012. But she saw opportunity beyond the gram.

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Celebrating World Industrial Design Day with Srini Srinivasan, president of the World Design Organisation

Design Wanted

Since 2007, the 29th of June has been observed as World Industrial Design Day to celebrate the merits of industrial designers and to actively engage design professionals and design enthusiasts to explore their creativity. Srini Srinivasan is the Chairman & CEO of LUMIUM DESIGN, Inc. ,

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