article thumbnail

The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

During the Tokyo 2020 Olympics, which were delayed until 2021, more than 3 billion people tuned in globally, and digital engagement reached unprecedented levels. Emotional engagement The emotional rollercoaster of victories and defeats creates deep engagement with the event. This might be stating the obvious but it works.

Unity 260
article thumbnail

Overall, retail employers fare well in gender pay gap – but there are exceptions

Inside Retail

The majority of Australian employers engaged in retail trade have a policy for equal remuneration, according to Workplace Gender Equality Agency (WGEA) data. The median gender pay gap in the retail trade sector is 7.1 per cent – significantly lower than the national industry-wide median of 19 per cent.

Apparel 264
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. JSHealth is a leading wellness and lifestyle brand, founded in 2012 by Jessica Sepel, three-time best-selling health author. JSHealth Vitamins. Bangn Body.

Marketing 278
article thumbnail

The return of Sephoria and what it means for the future of beauty festivals

Inside Retail

Beautycon, first launched in 2012, held an in-person event in Los Angeles in September, after a four-year hiatus of both in-person and virtual events. Events like Beautycon and Sephoria offer an organic and entertaining venue for brands to engage both new and returning customers.

Artistic 246
article thumbnail

“I can see the evolution of retail”: Catch’s head of e-commerce

Inside Retail

It’s not actually in the shopping centre.” “That’s where my heart is” Hatton got her start in e-commerce in 2012 while studying biotechnology at university. “I “I think that will innately come over the next five or 10 years as businesses truly understand that the first thing a customer sees is on their phone.

article thumbnail

“Pick up the rocks”: CEO on how donating $13 million of profits is good business

Inside Retail

The brand, which was founded by Griffiths, Danny Alexander and Jehan Ratnatunga, has donated 50 per cent of its profits since launching in 2012, helping over 400,000 people worldwide gain access to toilets and adequate sanitation in the developing world. What progress has Who Gives A Crap made towards its mission since being founded in 2012?

Consumer 246
article thumbnail

“Consumers want to be thrilled”: HP Malaysia MD on retail’s “seismic shift”

Inside Retail

By bringing together the offline and online experience, the store provides an immersive, engaging experience that enables consumers across the region to feel the same level of care and support from HP, no matter how they choose to engage with us,” Tan said.

Consumer 130