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PayPal preparing US$45 billion bid for Pinterest

Inside Retail

PayPal has offered to buy digital pinboard site Pinterest for $45 billion, people familiar with the matter said on Wednesday, a combination that could herald more financial technology and social media tie-ups in e-commerce. It would be the biggest acquisition of a social media company, surpassing Microsoft Corp’s $26.2

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Potential Olympics sponsorship deal tests LVMH heir Antoine Arnault

Inside Retail

The group’s involvement in the Olympics will likely include high-profile social media and poster campaigns for its leading labels – similar to one of Arnault’s recent successes last November for Louis Vuitton, featuring soccer stars Cristiano Ronaldo and Lionel Messi engaged in a game of chess at the outset of the FIFA World Cup in Qatar.

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Potential Olympics sponsorship deal tests LVMH heir Antoine Arnault

Inside Retail

The group’s involvement in the Olympics will likely include high-profile social media and poster campaigns for its leading labels – similar to one of Arnault’s recent successes last November for Louis Vuitton, featuring soccer stars Cristiano Ronaldo and Lionel Messi engaged in a game of chess at the outset of the FIFA World Cup in Qatar.

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From nanotech to sneakers: How Crep Protect is disrupting footwear care

Inside Retail

The UK’s Crep Protect, founded in 2012 by three brothers, Imran, Nohman and Rizwan Ahmed, has become synonymous with sneaker care and protection , offering innovative solutions that cater to the desires of sneaker enthusiasts worldwide. We engaged with brand influencers and we got in touch with the best sneaker stores in the world.

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Battle of the sportswear brands: Why Chinese consumers are going local

Inside Retail

Li-Ning felt that last October when widespread rage was vented on social media about the brand’s new winter coats, which bore too close a resemblance to Japanese military uniforms. Sometimes, that nationalism can rebound on the Chinese brands themselves.

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A Brief History of Experiential Marketing 

Trade Show Booth Companies - Trade Group

Experiential marketing is often called “engagement marketing” or “event marketing.” Instead of relying on traditional advertising methods such as commercials or print ads, experiential marketing seeks to engage potential clients or customers in a real-life, interactive way.

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How Workplace Design Can Help Attract Gen Z

All Work

Born between 1997 and 2012, Generation Z currently makes up 30 percent of the world’s population and is expected to make up 27% of the workforce by 2025. Due to these traits, the internet, and social media, Gen Z has access to a wealth of knowledge on diverse working styles, office layouts, and workplace amenities.

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