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From nanotech to sneakers: How Crep Protect is disrupting footwear care

Inside Retail

In a world where sneakers have transcended their functional purpose to become a powerful form of self-expression, one brand stands out as a pioneer in helping consumers preserve the pristine allure of their most cherished footwear. We engaged with brand influencers and we got in touch with the best sneaker stores in the world.

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A Brief History of Experiential Marketing 

Trade Show Booth Companies - Trade Group

Experiential marketing is often called “engagement marketing” or “event marketing.” Instead of relying on traditional advertising methods such as commercials or print ads, experiential marketing seeks to engage potential clients or customers in a real-life, interactive way.

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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

She volunteered at the 2005 Singapore Olympic Congress and Team Singapore activities at the 2012 London Olympics. Evelyn Tay: I manage all aspects of communications, government, and public affairs, as well as sustainability and corporate social responsibility (CSR) programmes across Asia at Foodpanda.

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How Workplace Design Can Help Attract Gen Z

All Work

Born between 1997 and 2012, Generation Z currently makes up 30 percent of the world’s population and is expected to make up 27% of the workforce by 2025. Due to these traits, the internet, and social media, Gen Z has access to a wealth of knowledge on diverse working styles, office layouts, and workplace amenities.

Design 115
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First look: V&A’s 1900-Now gallery brings “the history of design to life”

Design Week

“We started by looking at what really engages contemporary audiences,” Ross says, which meant a broad survey of newspaper coverage and Google searches. “She uses social media as a tool to make a product that is hugely successful and deeply compelling.” “These galleries are a theatre of activity.”

Design 115
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First look: V&A’s 1900-Now gallery brings “the history of design to life”

Design Week

“We started by looking at what really engages contemporary audiences,” Ross says, which meant a broad survey of newspaper coverage and Google searches. “She uses social media as a tool to make a product that is hugely successful and deeply compelling.” “These galleries are a theatre of activity.”

Design 70
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Celebrating World Industrial Design Day with Srini Srinivasan, president of the World Design Organisation

Design Wanted

Since 2007, the 29th of June has been observed as World Industrial Design Day to celebrate the merits of industrial designers and to actively engage design professionals and design enthusiasts to explore their creativity. Since 2020 many of these activities have turned virtual , powered by social media, but we have not been deterred.

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