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PrettyLittleThing films Australian campaign with social media stars in Fiji

Inside Retail

Founded in 2012, PrettyLittleThing currently operates in the UK, Ireland, Australia, the US, France, the Middle East and North Africa. The post PrettyLittleThing films Australian campaign with social media stars in Fiji appeared first on Inside Retail Australia.

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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

Meanwhile, Gen Z includes those born between 1996-2012 and are seen as practical consumers who have an affinity for technology and tend to research products heavily before making a purchase.

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The key to cracking Gen Z? Hire them: Monday Haircare founder Jaimee Lupton

Inside Retail

Born between 1995 and 2012, these consumers have grown up with the internet, social media, and influencers, and, by and large, they want different things from brands and businesses than older generations. It was an incredible launch, we had a captive audience on social media.” The post The key to cracking Gen Z?

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PayPal preparing US$45 billion bid for Pinterest

Inside Retail

PayPal has offered to buy digital pinboard site Pinterest for $45 billion, people familiar with the matter said on Wednesday, a combination that could herald more financial technology and social media tie-ups in e-commerce. It would be the biggest acquisition of a social media company, surpassing Microsoft Corp’s $26.2

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Why luggage brand July hired a luxury expert to pursue more premium positioning

Inside Retail

In 2012, he co-founded the luxury e-commerce site 2-Times, an invite-only luxury online retailer and event-based private shopping service with offices in Australia, Hong Kong and Singapore, with his twin brother Luke Anton.

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Why luggage brand July hired a luxury expert to pursue more premium positioning

Inside Retail

In 2012, he co-founded the luxury e-commerce site 2-Times, an invite-only luxury online retailer and event-based private shopping service with offices in Australia, Hong Kong and Singapore, with his twin brother Luke Anton.

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Louis Vuitton, London

Retail Store Windows

If you have a social media site or two then you couldn't have missed this scheme at the amazing LV right now. You may recall their previous collaboration with Yayoi Kusama back in 2012 when the brand too took over most of Selfridges (we probably have the images on here).