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PrettyLittleThing films Australian campaign with social media stars in Fiji

Inside Retail

Founded in 2012, PrettyLittleThing currently operates in the UK, Ireland, Australia, the US, France, the Middle East and North Africa. The post PrettyLittleThing films Australian campaign with social media stars in Fiji appeared first on Inside Retail Australia.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

During the 2012 London Olympics, for example, official merchandise sales reached unprecedented levels. One notable case is Procter & Gamble’s ‘Thank You, Mum’ campaign, launched during the 2012 London Olympics. This led to a 12 per cent increase in sales and a 25 per cent rise in social media engagement.

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The key to cracking Gen Z? Hire them: Monday Haircare founder Jaimee Lupton

Inside Retail

Born between 1995 and 2012, these consumers have grown up with the internet, social media, and influencers, and, by and large, they want different things from brands and businesses than older generations. It was an incredible launch, we had a captive audience on social media.” The post The key to cracking Gen Z?

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PayPal preparing US$45 billion bid for Pinterest

Inside Retail

PayPal has offered to buy digital pinboard site Pinterest for $45 billion, people familiar with the matter said on Wednesday, a combination that could herald more financial technology and social media tie-ups in e-commerce. It would be the biggest acquisition of a social media company, surpassing Microsoft Corp’s $26.2

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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

Meanwhile, Gen Z includes those born between 1996-2012 and are seen as practical consumers who have an affinity for technology and tend to research products heavily before making a purchase.

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Keeping up appearances in Thailand’s booming beauty market

Inside Retail

For Thais, this is a segment of accessible luxury, perfect for projecting the right image and appearance, particularly with social media providing an easy way of showing it off and a merciless way of exposing those who fail to play the game. More premium products are growing in popularity.

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“We’re on step one out of 10”: Kmart Group MD Ian Bailey on taking Anko global

Inside Retail

How do we communicate that to the consumer, and how do we bring to life some of the social media commentary that we have in Australia? IR : In Australia, the social engagement is really strong with Kmart, but I imagine that developed organically over time and isn’t something you can just re-create.