Potential Olympics sponsorship deal tests LVMH heir Antoine Arnault
Inside Retail
JUNE 14, 2023
“It takes time, but we want to make sure that this partnership makes sense and is balanced,” he said. The run-up to the Olympic Games has traditionally been rocky, with past games being troubled by questions over blatant commercialism, as in Atlanta in 1996, or snarled traffic, in the case of London in 2012.
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