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From nanotech to sneakers: How Crep Protect is disrupting footwear care

Inside Retail

In a world where sneakers have transcended their functional purpose to become a powerful form of self-expression, one brand stands out as a pioneer in helping consumers preserve the pristine allure of their most cherished footwear. They focused on the ‘long game’ and started connecting with consumers in a premium and ‘fun’ way. “We

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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

She volunteered at the 2005 Singapore Olympic Congress and Team Singapore activities at the 2012 London Olympics. Evelyn Tay: I manage all aspects of communications, government, and public affairs, as well as sustainability and corporate social responsibility (CSR) programmes across Asia at Foodpanda.

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How Chinese toy giant Pop Mart thinks local, dominates global

Inside Retail

Pop Mart, which describes itself as an “art toy store”, might seem an unusual concept to a Western consumer. The gender balance of Pop Mart customers is split 70:30 towards women, and the majority of purchasers are aged 16 to 35. Around 2012, Wang had already recognised the popularity of toys in his stores. But not now.

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Gen Z: Merchants of cool or brand killers?

Inside Retail

A generation that loves to shop online because it’s fun and convenient – and also because they are juggling work-life (im)balance, kids and life in the ’burbs. The first generation to be born into ‘Internet of Things life’, Millennials are influenced by both those seated at the dinner table, and their peers on socials.