Potential Olympics sponsorship deal tests LVMH heir Antoine Arnault
Inside Retail
JUNE 14, 2023
“It takes time, but we want to make sure that this partnership makes sense and is balanced,” he said. In the sponsorship deal, his priority will be conveying LVMH’s role as a purveyor of craftsmanship and French heritage, while avoiding overly conspicuous brand logo displays that could cheapen its image.
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