Inside Retail

MAY 8, 2023

Born between 1995 and 2012, these consumers have grown up with the internet, social media, and influencers, and, by and large, they want different things from brands and businesses than older generations. It was an incredible launch, we had a captive audience on social media.” We want to hear what you think!

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Inside Retail

OCTOBER 21, 2021

PayPal has offered to buy digital pinboard site Pinterest for $45 billion, people familiar with the matter said on Wednesday, a combination that could herald more financial technology and social media tie-ups in e-commerce. It would be the biggest acquisition of a social media company, surpassing Microsoft Corp’s $26.2

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Retailing Insight

NOVEMBER 14, 2023

Gen Z members are born between 1997 and 2012 and are currently between 9 and 24 years old (nearly 68 million in the U.S.) Offer at least some sustainably made, sustainably sourced, and fair trade produced items and advertise that fact at your point of sale or product displays. We’ll talk more about Gen Z consumers below.

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Trade Show Booth Companies - Trade Group

OCTOBER 3, 2023

Instead of relying on traditional advertising methods such as commercials or print ads, experiential marketing seeks to engage potential clients or customers in a real-life, interactive way. In fact, in 1983, Jay Conrad Levison, a very successful marketer, published “Guerrilla Advertising.”

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Retail Bound

OCTOBER 28, 2021

Here at Gadget Flow, we’ve helped over 5 thousand creators launch and promote their campaigns on Kickstarter and Indiegogo since 2012. A lot has changed since we featured a crowdfunding campaign for the first time back in 2012, and this article is all about getting you ready to launch your campaign in the coming months.

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CRP

JANUARY 27, 2023

Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. Launched in 2012, Anine Bing today sells at over 15 stores and 300 sales points. But she saw opportunity beyond the gram.

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Hunton Andrews Kurth

MAY 12, 2022

Second, when advertising on social media, be careful about posting hashtags or other identifying branding without a “look for” statement. Advertising for a product, the design of which will be claimed as trade dress, should direct the consumer to “look for” whatever traits will be claimed as trade dress. Holdings, Inc. ,

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