Inside Retail

MAY 8, 2023

Born between 1995 and 2012, these consumers have grown up with the internet, social media, and influencers, and, by and large, they want different things from brands and businesses than older generations. It was an incredible launch, we had a captive audience on social media.” We want to hear what you think!

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Inside Retail

OCTOBER 21, 2021

PayPal has offered to buy digital pinboard site Pinterest for $45 billion, people familiar with the matter said on Wednesday, a combination that could herald more financial technology and social media tie-ups in e-commerce. It would be the biggest acquisition of a social media company, surpassing Microsoft Corp’s $26.2

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Retailing Insight

NOVEMBER 14, 2023

How Can You Bring Consumer Interest in Longevity Into Your Own Business? Forbes Magazine stated, “A desire to help the environment was found to be the primary reason consumers purchase sustainable products and brands. We’ll talk more about Gen Z consumers below. But there is more to know about Gen Z consumers.

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Trade Show Booth Companies - Trade Group

OCTOBER 3, 2023

.” Experiential marketing is a dynamic and immersive approach that yearns to create memorable and meaningful connections between the brand and the faithful consumers. In fact, in 1983, Jay Conrad Levison, a very successful marketer, published “Guerrilla Advertising.” By the 1990s, guerrilla marketing was everywhere.

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CRP

JANUARY 27, 2023

Consumers have understandably grown skeptical about brands indulging in self-promotion. Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. If you follow high-end fashion brands, you may be familiar with her.

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Hunton Andrews Kurth

MAY 12, 2022

However, it can also include product design itself if the design elements claimed are distinctive and allow the consumer to recognize a single source as the producer or seller of the goods. Second, when advertising on social media, be careful about posting hashtags or other identifying branding without a “look for” statement.

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