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A Brief History of Experiential Marketing 

Trade Show Booth Companies - Trade Group

Instead of relying on traditional advertising methods such as commercials or print ads, experiential marketing seeks to engage potential clients or customers in a real-life, interactive way. In fact, in 1983, Jay Conrad Levison, a very successful marketer, published “Guerrilla Advertising.”

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Launching a Kickstarter or Indiegogo campaign soon?

Retail Bound

Here at Gadget Flow, we’ve helped over 5 thousand creators launch and promote their campaigns on Kickstarter and Indiegogo since 2012. A lot has changed since we featured a crowdfunding campaign for the first time back in 2012, and this article is all about getting you ready to launch your campaign in the coming months.

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Influencer-Inspired Packaging Trends 2023

CRP

Consumers have understandably grown skeptical about brands indulging in self-promotion. Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. But she saw opportunity beyond the gram.

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