Retailing Insight

NOVEMBER 14, 2023

Gen Z members are born between 1997 and 2012 and are currently between 9 and 24 years old (nearly 68 million in the U.S.) Offer at least some sustainably made, sustainably sourced, and fair trade produced items and advertise that fact at your point of sale or product displays. We’ll talk more about Gen Z consumers below.

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Social Media Advertising Marketing Consumer 97

Trade Show Booth Companies - Trade Group

OCTOBER 3, 2023

Instead of relying on traditional advertising methods such as commercials or print ads, experiential marketing seeks to engage potential clients or customers in a real-life, interactive way. In fact, in 1983, Jay Conrad Levison, a very successful marketer, published “Guerrilla Advertising.”

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CRP

JANUARY 27, 2023

Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. Launched in 2012, Anine Bing today sells at over 15 stores and 300 sales points. But she saw opportunity beyond the gram.

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