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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

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Gen Z Workplace Needs Are Transforming Semi-Urban Design

All Work

As the first generation of digital natives, Generation Z aka Gen Z (born between 1997 and 2012) is highly accustomed to a technology-first lifestyle. Instagrammable” moments: Finally, Gen Z is accustomed to sharing their lives on social media and relies heavily on the internet to make decisions, including where they want to live and rent.

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