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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

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How L’Occitane’s Dr Vranjes Firenze aims to grow in Australia and beyond

Inside Retail

L’Occitane also acquired a 50 per cent stake in Singaporean skincare brand Erborian in 2012. Rebollini said that Dr Vranjes Firenze has outperformed the category since launching in the Australian market five months ago and that customer feedback suggests the brand is resonating with local shoppers.

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Gen Z Workplace Needs Are Transforming Semi-Urban Design

All Work

As the first generation of digital natives, Generation Z aka Gen Z (born between 1997 and 2012) is highly accustomed to a technology-first lifestyle. This article was written by AO’s Ioanna Magiati and Paolo Leon for Work Design Magazine.

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