As Millennials grow up, their toddlers and tweens present a new target market
Inside Retail
FEBRUARY 20, 2024
Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.
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