article thumbnail

Social Media Tips For Startups

Retail Focus

Are you worried about getting your startup noticed on social media? It can be daunting to get started with your new business venture on social media, but keep in mind that every successful company will have started with 0 followers! Social media has a staggering 4.8 Social media has a staggering 4.8

article thumbnail

As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My He strives to strike a balance that resonates with both the brand’s heritage and the local market preferences.

article thumbnail

How Aussie start-up Furlong & Gale is tapping into the timeless style of suits

Inside Retail

Bridget Veals, David Jones’ general manager of womenswear, footwear and accessories, recently observed that suiting was a key trend in designers’ Autumn-Winter collections. Currently, the business strategy is social-first, which guides how the brand initially engages with customers. The brand currently only sells within Australia.

article thumbnail

What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

“Utilising our channels and stylists to promote practicality and accessibility of sun-safe behaviour through a fashion lens also provided a new way to engage with segments of their target market outside of their traditional marketing ecosystem,” said Robinson.

article thumbnail

Achieving Business Goals: Media Marketing

Retailing Insight

It includes media relations, identifying correct advertising and media platforms, content creation, media management, event coordination, campaign planning, analysis and measurement, and more. You can hire people like an advertising agency, PR agent, social media marketers, SEO expert, videographer, graphic artist, etc.,

article thumbnail

From Concept to Consumer: The Journey of Device Design, Development, and Retail

Retail Bound

Usually, we expect that potential customers have already done some homework, studied the market and know their client and market demand. Many engineering and design firms provide services such as feasibility studies and design research, which are invaluable tools I strongly advise utilizing.

Concept 52