“We’re on step one out of 10”: Kmart Group MD Ian Bailey on taking Anko global
Inside Retail
AUGUST 20, 2024
It gives us a very global perspective, I think, in Australia. How do we communicate that to the consumer, and how do we bring to life some of the social media commentary that we have in Australia? They actually started to push the brand through social media in those markets. That’s something we’re working on.
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