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Potential Olympics sponsorship deal tests LVMH heir Antoine Arnault

Inside Retail

Discussions on the Olympics deal, being negotiated by Antoine, revolve around promotions focused on LVMH as a group, its two biggest fashion labels – the Louis Vuitton and Dior brands – as well as champagne. It could cost France’s wealthiest businessman Bernard Arnault some $161.31

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Potential Olympics sponsorship deal tests LVMH heir Antoine Arnault

Inside Retail

Discussions on the Olympics deal, being negotiated by Antoine, revolve around promotions focused on LVMH as a group, its two biggest fashion labels – the Louis Vuitton and Dior brands – as well as champagne. It could cost France’s wealthiest businessman Bernard Arnault some $161.31

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A Brief History of Experiential Marketing 

Trade Show Booth Companies - Trade Group

Experiential marketing is often called “engagement marketing” or “event marketing.” Instead of relying on traditional advertising methods such as commercials or print ads, experiential marketing seeks to engage potential clients or customers in a real-life, interactive way.

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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

She volunteered at the 2005 Singapore Olympic Congress and Team Singapore activities at the 2012 London Olympics. Evelyn Tay: I manage all aspects of communications, government, and public affairs, as well as sustainability and corporate social responsibility (CSR) programmes across Asia at Foodpanda.

Balance 130
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First look: V&A’s 1900-Now gallery brings “the history of design to life”

Design Week

“We started by looking at what really engages contemporary audiences,” Ross says, which meant a broad survey of newspaper coverage and Google searches. “She uses social media as a tool to make a product that is hugely successful and deeply compelling.” “These galleries are a theatre of activity.”

Design 115
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Launching a Kickstarter or Indiegogo campaign soon?

Retail Bound

Here at Gadget Flow, we’ve helped over 5 thousand creators launch and promote their campaigns on Kickstarter and Indiegogo since 2012. A lot has changed since we featured a crowdfunding campaign for the first time back in 2012, and this article is all about getting you ready to launch your campaign in the coming months.

Flow 52
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Celebrating World Industrial Design Day with Srini Srinivasan, president of the World Design Organisation

Design Wanted

World Design Organization is promoting the profession of industrial design and its impact on our quality of life. Since 2007, the 29th of June has been observed as World Industrial Design Day to celebrate the merits of industrial designers and to actively engage design professionals and design enthusiasts to explore their creativity.

Design 98