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A Brief History of Experiential Marketing 

Trade Show Booth Companies - Trade Group

Experiential marketing is often called “engagement marketing” or “event marketing.” ” Experiential marketing is a dynamic and immersive approach that yearns to create memorable and meaningful connections between the brand and the faithful consumers.

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Designer labels for 15-year-olds? New generation splashes on luxury

Inside Retail

Luxury shoppers are getting younger and younger, forming a group that’s expected to buoy growth in the sector in the coming years with purchases being made from the age of 15, according to industry forecasts from consultancy Bain released Tuesday. These generations began making luxury purchases between the age of 18 and 20 years old.

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From nanotech to sneakers: How Crep Protect is disrupting footwear care

Inside Retail

In a world where sneakers have transcended their functional purpose to become a powerful form of self-expression, one brand stands out as a pioneer in helping consumers preserve the pristine allure of their most cherished footwear. They focused on the ‘long game’ and started connecting with consumers in a premium and ‘fun’ way. “We

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Dick Smith, Burger King, David Jones: Is it third time lucky for Anchorage?

Inside Retail

Anchorage struck gold with the $20 million acquisition of the Dick Smith consumer electronics chain from Woolworths Group in November 2012. Woolworths had written off more than $420 million restructuring the business, which was Australia’s largest consumer electronics chain by store count. Myer merger in the offing? .

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2024 Business Trends for Retailers

Retailing Insight

How Can You Bring Consumer Interest in Longevity Into Your Own Business? A bit of creative thinking will produce ways for any business to tap into the general market interest in longevity. Forbes Magazine stated, “A desire to help the environment was found to be the primary reason consumers purchase sustainable products and brands.

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Retail appointments of the week

Inside Retail

Abloh trained as an architect and engineer in his early life, and transitioned to designing clothes in 2012. Abloh’s official Instagram said he had battled a rare, aggressive form of cancer known as cardiac angiosarcoma, and chose to keep his battle private. The post Retail appointments of the week appeared first on Inside Retail.

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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

She brings over 20 years of global PR and marketing communications experience across Asia, the US and Europe. She volunteered at the 2005 Singapore Olympic Congress and Team Singapore activities at the 2012 London Olympics. Evelyn Tay is the VP of communications and public affairs for sustainability at Foodpanda for the APAC region.

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