Inside Retail

MARCH 20, 2024

In an era marked by economic flux and shifting consumer preferences, the global retail landscape stands at a pivotal juncture, ripe with both challenges and opportunities. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions. China’s e-commerce market, worth $1.9

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Retailing Insight

MAY 2, 2024

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

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Inside Retail

SEPTEMBER 29, 2021

Australia’s largest supermarket chain, Woolworths, is looking to increase its relevance to consumers through a new online marketplace it launched this week. Everyday Market sits within the Woolworths website and complements its food and grocery range with a selection of products across household, baby, toys, pet care, health, and beauty.

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Retail Focus

MARCH 27, 2023

Pop-up experiences that last a few days or several months have been around for the last decade, but post-Covid we have seen a huge increase in this form of retail which is in large part driven by the increase in D2C brands looking to explore physical interaction with their audiences. 4 Be generous.

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Inside Retail

JULY 12, 2023

In the ever-evolving landscape of digital marketing , the demise of third-party cookies has emerged as a game-changing shift for marketers worldwide. This revolutionary change, once met with scepticism, is now being hailed as an opportunity to enhance consumer trust and forge stronger connections with audiences.

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Inside Retail

JANUARY 18, 2022

It’s not enough simply to be sugar-free anymore, consumers are looking for an array of physical health benefits and a mental boost. It’s exciting to see consumers become more conscious about the functional benefits of natural ingredients and the realisation that these ingredients have a powerful impact on your overall health.

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Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

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Inside Retail

NOVEMBER 3, 2021

Crises give us new problems to solve and those problems are more often than not addressed through new forms of connectivity. New technologies have sprung up to connect consumers at a time of increasing distance. The world of gaming evolved to connect entertainment, fashion and consumers on metaverse platforms such as Roblox.

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Inside Retail

JULY 31, 2023

In the face of a mounting cost-of-living crisis, consumer spending is changing rapidly. According to data from the Australian Bureau of Statistics, spending has largely shifted toward supermarkets, restaurants and cafes, with all other forms of discretionary spending falling year-on-year in June. Spooner said.

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Inside Retail

MARCH 16, 2022

are among a consortium of consumer groups from nine countries calling for more regulation of the buy now, pay later (BNPL) industry. The group of 11 consumer groups also includes Financial Counselling Australia and the Consumers Federation of Australia, along with organisations from New Zealand, Sweden, Denmark and Korea.

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Inside Retail

FEBRUARY 6, 2022

Retail brands forming part of the community. Consumers are placing a premium on the romanticised ‘village life’. Many consumers have cooled to impersonal shopping experiences and are dreaming about shopping in a way that is connected, simple, and friendly. Consumers do not want to see these things as tokens in the background.

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Inside Retail

NOVEMBER 22, 2021

As a pureplay e-commerce business, Australian fashion brand Petal & Pup was in a strong position to manage lockdown pressures this year, and the pandemic didn’t stop the business venturing into new categories and new markets. IR: What were your biggest learnings over that period in terms of e-commerce marketing?

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Inside Retail

DECEMBER 14, 2022

Social commerce is defined as any form of e-commerce that is influenced heavily by real-time communications, authenticity, trust and community. Indonesia is the largest live shopping market in the APAC region with around US$5 billion in estimated sales this year. A refresher.

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Inside Retail

AUGUST 22, 2022

It’s a relatively new entrant to the market, compared to other brands such as Nike and Puma, but it’s got plans to fast-track its presence in the region. The Indian sporting goods market is a sizable business that offers a wide variety of athletic items, including footwear, workout gear, athleisure and sports gear,” he added.

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Inside Retail

OCTOBER 9, 2022

They found that about a third of respondents weren’t using sun-safe products due to the perception that they provided ‘extra protection’, rather than forming a necessary part of their daily routine. The post How Adore aims to fill “gaps in the market” with new house brand AB Lab appeared first on Inside Retail. It’s been so exciting”.

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Retail Focus

JANUARY 20, 2022

Marketing has completely revolutionized since the advent of the pandemic. These days, consumers are changing their tastes and preferences. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing.

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Inside Retail

JULY 15, 2021

Sneakers are a lucrative market worth over a billion dollars in Australia and expanding at a rapid rate,” Brooke Eichhorn, Ebay Australia’s head of luxury and consumer selling, told Inside Retail. Sneakers are not just something sneakerheads wear – they’re a form of art and often an investment.

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Inside Retail

SEPTEMBER 1, 2022

It currently has an e-commerce presence and has four locations in the Singapore market. Her brand’s marketing hashtag #Yourmoodmatters is particularly relevant as her products are designed to capture the healing essence of nature, making perfumes a shortcut to alter users’ emotional and physiological states. It’s an art form.

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Inside Retail

APRIL 11, 2024

The inventor of the teddy bear, Margarete Steiff GmbH, has joined forces with China trading expert Melchers Group to enhance the marketing and distribution of Steiff products across mainland China. Steiff recognises the enormous potential of the Chinese market, especially in high-quality toys and gift items.

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Inside Retail

MAY 15, 2022

billion consumer goods business to challenge foreign giants like Unilever, two sources familiar with the plan told Reuters. “There is a fair bit of brand value which is attached to the established names and it becomes very difficult to compete with them,” said Alok Shah, a consumer analyst at India’s Ambit Capital.

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Inside Retail

JUNE 18, 2023

We’re a sports company, but I also see us as a movement and wellness company – this means embracing and celebrating all forms of movement and all health journeys, and being your authentic self,” said Liz Weldon, VP of Global Nike Women’s brand management. “We trillion wellness market appeared first on Inside Retail.

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Trade Show Booth Companies - Trade Group

AUGUST 1, 2023

Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes. The idea is not a new one.

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Inside Retail

APRIL 16, 2024

Culture Kings is an Australian retail phenomenon, what started as a Carrara market stall in 2008 evolved into an international retailer being listed on the stock exchange with a $600 million valuation. Create the brand, the emotion, the resonance, break [consumers] patterns so they remember you,” concluded Beard.

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Trade Show Booth Companies - Trade Group

OCTOBER 3, 2023

Experiential marketing is often called “engagement marketing” or “event marketing.” ” Experiential marketing is a dynamic and immersive approach that yearns to create memorable and meaningful connections between the brand and the faithful consumers.

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RetailMinded

NOVEMBER 19, 2020

The new media and its forms of marketing have taken over the sales world so much that it seems that telemarketing has become non-existent. Although the new forms of marketing much overshadow it, nonetheless it’s still an effective marketing method that benefits both buyers and sellers. What is Telephone Marketing?

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Inside Retail

AUGUST 9, 2023

“The potential acquisition of Capri Holdings by Tapestry would create an American fashion giant that, while not quite as prestigious or large as its European counterparts, would wield a significant influence in the luxury market,” said Neil Saunders, MD of GlobalData.

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Retailing Insight

MAY 22, 2023

O ne of the most relevant marketing strategies that any retailer in 2023 can engage in is omnichannel marketing. This strategy involves the cross-functional use of various marketing channels, which help business owners to turn their one-time buyers into repeat or loyal customers.

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Inside Retail

JANUARY 30, 2023

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct.

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Inside Retail

AUGUST 7, 2023

After first appearing in the United States and United Kingdom, retail media has started to gain a foothold in the Australian market. According to owned-media company Sonder, the Australian retail media market is worth $3.9 That rich customer data can help drive a more strategic marketing campaign for our partner brands.”

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Inside Retail

FEBRUARY 29, 2024

The commission believes the consumers in the brand’s target markets are low-income recipients of Centrelink benefits and do not have access to other forms of credit. Asic is concerned that these consumers are at risk of financial hardship and that many may currently be experiencing financial distress.

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RetailMinded

APRIL 7, 2022

Today, brands are bracing themselves for the next wave of shopper-led disruption in the form of the 11-24 age group, known colloquially as ‘Gen Z’ or ‘Zoomers’. This group of consumers are prepared to shop wherever best suits them in the moment and without preference as to the vehicle they use to find what they want.

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Inside Retail

SEPTEMBER 27, 2021

Consumer data is undoubtedly a critical resource for retailers. The data retailers collect can also have value to consumers. If retailers use it well, consumers can benefit from better personalisation in product offers, promotions, and communications. Yet not all consumers find personalisation appealing.

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Inside Retail

NOVEMBER 12, 2023

However with consumers feeling the pinch from rising inflation around the world, how are ads changing to capture spending this Christmas? Despite many consumers pulling back on discretionary spending, there is still an appetite to spend on their friends and family during Christmas.

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Inside Retail

OCTOBER 5, 2023

In the past few years, the lab-grown diamond market has grown exponentially. billion in 2021, according to global research and consulting firm Allied Market Research, it is expected to reach US$55.6 The downfall derived from months of lowered consumer demand, lowered average selling prices, and increased expenses. per cent.

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Inside Retail

JULY 19, 2021

To tap into the region’s used car market, which trades over US$55 billion worth of automobiles annually, online platforms need to build on new features to aid online shoppers in making their purchasing decisions. For example, marketing is a driver which helps us reach different channels.

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Inside Retail

FEBRUARY 21, 2023

Consumers want to be entertained. The growth of gamification In 2021 the gamification market was estimated to be US$12.35 With consumers more willing than ever to gamify their shopping experiences, brands need to look beyond the need to convince their prospective customers to just buy something. Increase customer engagement.

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Inside Retail

AUGUST 12, 2021

Meanwhile, the growing influence of gen Z consumers, who deeply value individuality and creativity, paved the way for a proliferation of avant-garde makeup trends. In short, the old rules of influencer marketing were out — and to succeed, brands, like influencers, had to think outside the box. 1 earner with $2.6 1 earner with $2.6

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