What the rise of real over aspirational marketing means for lingerie retail
Inside Retail
JANUARY 31, 2024
Parade was founded by Columbia University dropout Cami Téllez in 2019, with a purpose to disrupt the market and champion inclusivity, body positivity and sustainable manufacturing. The result was Form and Fold, a brand that liberates and flatters. It was valued at US$200 million in 2022.
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