Inside Retail

JUNE 5, 2023

At the height of the pandemic, the company was thriving, with a stock price hovering around the US $170 mark and a market cap of around $50 billion. Chris Gilroy, a brand turnaround expert and former marketing director at Decathlon UK, believes that the new brand strategy will give Peloton much broader appeal, beyond just bikes. “It’s

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Perspective Expansion Space Consumer 130

Inside Retail

SEPTEMBER 13, 2021

Launched back in 2012 by Griffiths and co-founders Jehan Ratnatunga and Danny Alexander, Who Gives a Crap first got off the ground after a successful crowdfunding campaign on Indiegogo — a campaign that saw Griffiths himself perched on a toilet for 50 hours , until the business hit its minimum target. “But

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Perspective Gifts Balance Marketing 147

Inside Retail

MARCH 26, 2023

From a shampoo bar made in a New Zealand kitchen in 2012 to an international, values-led business, Ethique has championed climate friendly values from the very beginning. We’re experiencing a lot of growth offshore, the United States is our biggest market, and we’re moving into more natural retailers there, such as Sprouts.

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Other Marketing Consumer Perspective 130

CRP

JANUARY 27, 2023

Businesses – startups or big players – have inundated the online world with marketing static. Consumers have understandably grown skeptical about brands indulging in self-promotion. This is why the demand for unique and innovative digital marketing strategies has increased. Today, her Instagram brand account has over 1.1

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Gifts Fashion Color Promotion 52

Design Week

JUNE 16, 2021

From Kim Kardashian to the labour market. Consumption and Identity examines consumer trends and how objects have developed in conjunction with changing identities. A different perspective on design. Black graphic designer Thomas Miller, based in Chicago, US until his death in 2012, is also featured.

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Design Curate Perspective Social Media 115

Design Week

JUNE 16, 2021

From Kim Kardashian to the labour market. Consumption and Identity examines consumer trends and how objects have developed in conjunction with changing identities. A different perspective on design. Black graphic designer Thomas Miller, based in Chicago, US until his death in 2012, is also featured.

Design 70

Design Curate Perspective Social Media 70

Inside Retail

NOVEMBER 17, 2021

Brianne West founded zero-waste beauty and lifestyle brand Ethique in her kitchen in Christchurch back in 2012, while completing her science degree. Ethique is now in 24 markets globally, with 4500 stockists around the world. Today, the US, UK, Australia, New Zealand and Japan are Ethique’s top-performing markets.

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Social Media Perspective Marketing Form 130